Latest Jobs at Konga Online Shopping Limited

Job Duties/ Responsibilities/ Accountabilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies aligned with overall business objectives, including customer acquisition, retention, and revenue growth.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous learning.
• Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns across digital platforms, email, social media, SEO/SEM, content marketing, and more.
• Data Analysis: Utilize analytics tools and market research to gain insights into customer behaviour, campaign performance, and industry trends, driving data-driven decision-making and continuous improvement.
• Cross-Functional Collaboration: Collaborate closely with product development, sales, and other departments to ensure alignment of marketing initiatives with overall business goals and customer needs.
• Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and achieve targets while maintaining fiscal responsibility.
• Partnership Development: Cultivate and maintain relationships with external partners, agencies, influencers, and vendors to support marketing initiatives, explore co-marketing opportunities, and drive brand partnerships.
• Brand Management: Ensure consistency in messaging, brand positioning, and visual identity across all marketing channels and touchpoints, serving as a brand ambassador and guardian of brand integrity.
• Innovation and Optimization: Stay abreast of industry trends, emerging technologies, and best practices in e-commerce and digital marketing, driving innovation and experimentation to stay ahead of the competition.
• Performance Reporting: Provide regular reports and insights to senior leadership, highlighting key performance metrics, campaign results, and actionable recommendations for optimization and future strategy development

REQUIREMENTS:

• Bachelor's degree or Master's degree in Marketing or related field.
• 7-10 years of experience in product marketing roles, with a proven track record of success in e-commerce or related industries especially in B2B roles.
• Broad experience across online and offline marketing channels.
• Expertise in digital marketing skills, channels and tools, such as SEO, SEM, CRM, Web Analytics & Reporting, with a focus on performance marketing, social media advertising and ROI analysis and optimization.
• Demonstrated leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals.
• Strong analytical skills and a data-driven approach to decision-making and optimization.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and levels of the organization.
• Creative thinker with a strategic mindset and a passion for driving innovation. • Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities

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PURPOSE 

• The Email Marketing Specialist is responsible for developing, implementing, and optimizing email marketing campaigns to drive customer engagement, retention, and conversion

KEY DUTIES

• Develop and manage email templates, ensuring consistency in brand messaging and visual identity.
• Plan, design, and execute and-to-end email marketing campaigns to support business objectives.
• Set up and manage automated email workflows, including welcome series, re-engagement campaigns, abandoned cart recovery, and lifecycle marketing.
• Segment email lists based on user behavior, demographics, and engagement levels to deliver personalized content.
• Generate reports and provide insights to optimize future campaigns.
• Work closely with content writers, graphic designers, and developers to create visually appealing and high-converting emails.

KNOWLEDGE/EXPERIENCE /SKILLS

• Proven work experience as an email marketing specialist or similar role.
• Strong understanding of email marketing strategies, automation, and personalization techniques.
• Ability to meet deadlines
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with HTML/CSS for email design is a plus
• Copywriting
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Marketo, or similar.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in email marketing, preferably within a B2B or B2C environment