Email Marketing Specialist at Konga Online Shopping Limited

PURPOSE 

• The Email Marketing Specialist is responsible for developing, implementing, and optimizing email marketing campaigns to drive customer engagement, retention, and conversion

KEY DUTIES

• Develop and manage email templates, ensuring consistency in brand messaging and visual identity.
• Plan, design, and execute and-to-end email marketing campaigns to support business objectives.
• Set up and manage automated email workflows, including welcome series, re-engagement campaigns, abandoned cart recovery, and lifecycle marketing.
• Segment email lists based on user behavior, demographics, and engagement levels to deliver personalized content.
• Generate reports and provide insights to optimize future campaigns.
• Work closely with content writers, graphic designers, and developers to create visually appealing and high-converting emails.

KNOWLEDGE/EXPERIENCE /SKILLS

• Proven work experience as an email marketing specialist or similar role.
• Strong understanding of email marketing strategies, automation, and personalization techniques.
• Ability to meet deadlines
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with HTML/CSS for email design is a plus
• Copywriting
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Marketo, or similar.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in email marketing, preferably within a B2B or B2C environment