ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky brea...
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The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets. This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.
DUTIES & RESPONSIBILITIES:
Sales and Business Development
- Acquire new retail outlets and expand the existing customer base.
- Conduct discovery calls and sales presentations to understand client needs and close deals.
- Execute account plans to upsell and cross-sell products.
- Maintain updated knowledge of products and industry trends.
Relationship Building and Account Management
- Establish and maintain relationships with decision-makers and influencers in customer organizations.
- Understand customer pain points and ensure satisfaction through tailored solutions.
- Optimize customer accounts to prevent stock-outs and ensure full product visibility.
Sales Strategy and Execution
- Implement sales strategies as directed by the manager.
- Monitor competitor activities and market trends to inform tactical decision-making.
- Provide daily and weekly sales reports to track progress and inform leadership.
Reporting and Documentation
- Maintain detailed and accurate sales records.
- Provide actionable insights from sales activities and market feedback.
- Conduct quarterly sales forecasting and performance analysis.
Educational Qualifications, Experience & Requirements
- Minimum of HND/B.Sc./B.A. in Marketing, Business Administration, or relevant field.
- 1–3 years of retail or modern trade sales experience, preferably in FMCG.
- Strong ability to generate business leads and expand customer base.
- Strategic thinker with negotiation and decision-making capabilities.
- Ability to multitask, prioritize work, and meet deadlines independently.
- Self-motivated, target-driven, customer-centric, and solution-oriented.
- Excellent interpersonal and communication skills with a strong sense of ownership.
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We are looking for a dynamic and results-driven Digital Marketing Executive to lead the execution of its digital marketing initiatives and customer engagement strategies. The role combines creativity with analytical thinking, from managing online orders and ensuring excellent customer interactions to executing campaigns across social media, SEO/SEM, and email marketing.
Duties and Responsibilities:
Order Management:
- Process and manage online and website orders promptly.
- Collaborate with the sales and logistics teams to ensure a seamless order fulfillment process.
Customer Interaction:
- Respond to customer inquiries through various channels such as email, chat, and phone.
- Provide assistance and support to customers, ensuring a positive and responsive experience.
Cross-Functional Collaboration:
- Collaborate with the sales and logistics teams to ensure alignment and coordination for efficient order fulfillment.
Digital Marketing Execution:
- Execute all digital marketing activities across all social Media Platforms including website SEO/SEM and email marketing.
Data Analysis and Interpretation
- Analyze and interpret marketing data, including customer data, online performance, and web analytics.
- Utilize insights gained from data analysis to understand customer activities and experiences for optimization.
Performance Measurement
- Measure and interpret the performance impact of completed tasks and projects.
- Regularly report on performance metrics with reference to agreed Key Performance Indicators (KPIs).
Owned Media Optimization:
- Optimize all owned media channels in line with agreed deliverables, ensuring a strategic and effective digital presence.
Educational Qualifications, Experience & Requirements
- Bachelor’s degree in marketing or a relevant field.
- A minimum of 2 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid knowledge of website analytics tools (e.g., Google Analytics, CRM etc.)
- Strong communication skills, both written and verbal.
- Detail-oriented and able to manage multiple tasks simultaneously.
- Familiarity with e-commerce platforms and customer relationship management tools is a plus.
- Positive attitude and a passion for delivering exceptional customer experiences.
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The Territorial Sales Manager will be responsible for developing and executing sales strategies to drive revenue growth within assigned territories. This role requires a result-driven individual with a passion for building relationships, identifying opportunities and exceeding sales targets.
DUTIES & RESPONSIBILITIES:
Revenue Targets and Growth:
- Achieve periodic revenue targets as set by the company.
- Directly manage and ensure at least periodic double-digit growth in special key accounts within the assigned region.
- Appoint and develop distributor partners in untapped or white space areas to drive market expansion.
Account Management:
- Oversee trade execution across account partners in designated territories to ensure optimal performance and compliance.
- Maintain strong relationships with key accounts and distributors to foster loyalty and continuous business growth.
Team Development:
- Accompany at least one team member each week for on-the-job training and capacity development.
- Provide mentorship and support to junior sales staff to enhance their skills and performance.
Sales Planning and Reporting:
- Contribute to the preparation of sales budgets, reports, and forecasts to support business planning.
- Provide periodic reports and analyses that monitor departmental goals and personal business objectives.
- Analyze sales data and market trends to make informed decisions and recommendations for future strategies.
Compliance and Policy Adherence:
- Ensure strict adherence to company policies and guidelines.
- Maintain up-to-date knowledge of company products, services, and market conditions to effectively communicate with clients and stakeholders.
Educational Qualifications, Experience & Requirements
- Bachelor’s degree in business administration, Marketing, or a related field; MBA is a plus.
- Minimum of 5 years experience in the FMCG industry (with at least 12 months managing people)
- Modern trade GTM experience
- Ability to make strategic decisions
- Must be problem-solving, pro-active, customer-centric and work without too much supervision
- Negotiation skills and ability to close deals
- Ability to collaborate and work with different type of persons
Method of Application
Use the link(s) below to apply on company website.
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