Fresh Jobs at Diageo

Purpose of role

• As the Digital Content Lead, you will streamline the delivery of outstanding digital assets using best practices and common processes for adapting and reusing content, ensuring that content arriving from global brand teams is fit-for-purpose, and implementing processes that guarantee its long-term success.
• You will be responsible for driving efficiencies in content creation, reducing the time and investment required for raw content creation, and producing personalized content for individual consumers.
• The success of this role will be measured by increasing creative quality scores and producing world-class leading experiences across every physical and digital touchpoint.
• Success in this role will be: 
  • Increasing creative quality scores – so markets can quantitatively measure creative standards. 
  • Driving efficiencies in content creation - reducing the amount of time and investment put into raw content creation. 
  • Partnerships for creative effectiveness -seek out and lock in external partnerships with content creators and/or platforms/media to deliver content in-culture and best in class experiences for consumers.

Role responsibilities

Acting as the fulcrum between our Global & Local stakeholders, you will: 

• Build and own an active Test & Learn Roadmap across markets and brands, driving a culture of continuous improvement & optimization across varying Digital Content touchpoints and consumer journeys. 
• Build out our Picture of Success, aligning with Global Digital partners to ensure consistent use of KPIs and Metrics. 
• Maintain and govern our critical content platforms such as PIM & DAM, ensure they are utilized consistently and effectively.  
• Ensure that content is accessible and syndicates out to critical domains where applicable (initially for 3rd Party / Owned Digital Shelf, and eventually beyond)  
• Oversee and operate our content adaptation program, ensuring content in all markets meet our best practice standards. This includes the use of production tools such as GRIP, and Analytics tools such as Creative X. 
• Ensure that content guidelines are a) representative of nuances in market and b) adhered to by global brand teams.  
• To measure your success, you will conduct robust / frequent M&E to demonstrate that your interventions are meeting (globally aligned) metrics: increased quality scores, decreased delays in brand activations online and reduced spend on content adaptation.  
• Partner with in-house digital content creative teams to deliver best in class consumer-first experiences.
• Partner with external content creators to achieve creative effectiveness and drive efficiencies.
• Seek out content partnerships externally to put our brands in culture whilst ensuring a consumer -first experience.

Qualifications, Knowledge and Experience Required:

• Educated to a graduate/university level.
• At least 10 years of digital content experience. The right candidate will be able to demonstrate how they have embedded new digital content techniques and operational models, driving growth at scale across a business. 
• A comprehensive record of ‘full-funnel’ work, including extensive experience in content across search, e-Commerce and biddable.  
• Experience with DCO and understanding of the value of modular content is a plus.  
• Systems thinker. You create processes that are built to last and ensure that these are in service of liberating markets from manual labor of creating assets that already exist elsewhere.  
• Change agent. You are an organized leader who encourages the people around to do work in a unified and codified way, in service of flighting digital content more easily.  
• You have a track-record of implementing new processes, tools or systems that encourage digital transformation.  
• You are proactive and seek out opportunities for partnership, stepping out of the ordinary.

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Purpose of role

The aim of this role will be to embed a culture of media performance and dynamic decisioning that results in digital experiences that are valuable to the consumer and shopper (timely, relevant, welcome) and to the brand (drives performance). The role requires a strong understanding of the digital ecosystem (social, search, programmatic, etc) and will require engagement with internal and external teams across all aspects of their digital performance activity:

• Effectively win in biddable media battlegrounds by ensuring we are implementing our best practice strategy, principles, processes and tools, backed by common KPIs, nuancing them appropriately around individual market environments.
• Be a trusted advisor and SME across the company – in markets and centrally – driving a demonstrable impact on the business metrics that matter, delivering consumer-centric performance outcomes.
• Unlock faster share growth for Diageo’s full portfolio of brands, by identifying the gaps and opportunities to move consumers seamlessly through the purchase journey – in line with industry best practices - from aware to transact, on their terms.
• Embed deep expertise in performance marketing into our business, backed by the right operational model so expertise turns into fast, repeatable action.
• Be a passionate leader who understands the reality of how consumers find our brands though search and what it takes to be visible. Ensure seamless and integrated path-to-purchase and how search is a core integrator across mental and physical availability.
• Success in this role will be defined by enabling media teams to realize reach, efficiency and effectiveness through hands-on interventions, as well as delivering more diverse and progressive investment in biddable channels. 

Role Responsibilities

• Coordinate (on behalf of markets) the manual work that goes into increasing the inventory of our biddable media, so that we can achieve more quality, effective and efficient reach.
• Ensure effective, progressive reach KPIs are met, and identify interventions required when they are not, some of which you will own the delivery of.
• Along with the Consumer Data lead, you will assist with ingesting data (1st, 2nd, 3rd ) into our biddable platforms so that our targeting may be more data-driven and relevant for our potential customers.
• You will be collaborator – well understanding the challenges in each African market, and partnering with markets and our agencies to identify critical interventions to unlock goals on top of the common global strategy and interventions.
• Lead and land within the business the criteria “to win” in each digital channel to recruit and drive conversion to sale in a consumer/shopper-first manner, partnering with each market to nuance the criteria appropriately, (incl. retail media, biddable, social media, search and native advertising)
• Embed across our business best practice techniques that drive profitable sales, from new and existing consumers, maximizing the possibilities across all digital channels and media vendors within them.
• Drive a culture of consistent testing and learning to optimize consumer journeys with relevant content, seeking to improve conversion across all devices and for all consumer journeys.
• You will look into the future to identify formats and channels where search is growing and encourage the business to be first movers in these areas.

Qualifications, Knowledge and Experience

• Educated to a graduate/university level
• +7 years of digital/ecomm performance experience. The right candidate will be able to demonstrate how they have led successful performance marketing strategies and driven commercial growth at scale across a business.
• Expert in social, search and programmatic and know how to deliver results in this space, understanding how to use goal setting, inventory creation and account structure to use these channels to their full potential.
• Programmatic Inventory: Experience and knowledge with increasing programmatic inventory and supply.
• Project Management: you create and motivate teams around you to deliver brilliant execution. You translate strategy into action.
• Experience with AI and DCO principles, allowing algorithms to conclude the next best action for our brands and media.
• A data maestro – abilities to pull on multiple performance data sources to inform strategic planning.