Fresh Jobs at AltSchool Africa

Job Summary

• We are seeking a data-driven, growth-oriented Product Marketing Specialist to lead our product marketing efforts and drive cross-selling between our different product lines, ensuring every learner journey delivers maximum lifetime value and meets business objectives.
• This role combines growth marketing, product positioning, and funnel optimization to acquire high-quality leads online, increase conversions, and ensure existing customers engage with multiple AltSchool Africa's offerings. 
• You will work closely with the product, sales, and customer success teams to design and execute campaigns that boost acquisition and revenue.

Job Details

Key Responsibilities:

• Develop and execute digital lead generation strategies across Meta, Google, LinkedIn, TikTok, SEO, email, and other channels.
• Create targeted campaigns for each learner persona and stage of the funnel.
• Optimize ad creatives, landing pages, and lead forms for conversion rate improvement.
• Map learner journey touchpoints to identify cross-sell opportunities between Diploma, nano diplomas, and Launchpad.
• Design email drip sequences, in-app campaigns, and retargeting ads to encourage product adoption beyond the first purchase.
• Track learner engagement to trigger timely cross-sell recommendations.
• Craft positioning and messaging frameworks for each product and ensure consistent storytelling across channels.
• Develop product launch plans and GTM strategies for new courses or programs.
• Create marketing assets, including sales decks, landing pages, ad copy, and promotional content.
• Conduct A/B testing across channels and continuously iterate for better performance.

Requirements

Must have:

• 4+ years of experience in product marketing, growth marketing, or digital acquisition.
• Proven track record of lead generation and conversion optimization in an edtech, SaaS, or B2C environment.
• Strong understanding of funnel marketing, performance metrics, and marketing automation tools.
• Skilled in running paid campaigns (Meta, Google, LinkedIn, TikTok) and using analytics platforms.
• Experience in cross-selling strategies and customer lifecycle marketing.
• Excellent copywriting and messaging skills.
• Strong collaboration skills with product, sales, and content teams.

Nice to Have:

• Experience in African markets with multi-country campaigns.
• Familiarity with CRM tools (HubSpot, Zoho, Customerio, Salesforce, or similar).
• Ability to run paid online campaigns.

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Job Summary

• We’re looking for a Social Community & Media Executive to take charge of our storytelling engine and community voice. This person will be the bridge between AltSchool and its learners, creating content, campaigns, and experiences that turn learners into advocates and the brand into a movement. 
• This role is for someone who doesn’t just use social media but creates culture through it. Someone who understands that community is a growth engine and knows how to spark conversations that move people.

Job Details

Brand Voice & Storytelling

• Define and maintain AltSchool’s brand voice across social platforms, community spaces, and offline events.
• Craft narratives that turn learner journeys into compelling, shareable stories.
• Guide tone, messaging, and storytelling consistency across all campaigns. 
• Push creative boundaries to make AltSchool feel aspirational, fun, and relatable.

Content Creation & Oversight

• Lead learner-driven content: testimonials, docuseries, reels, AMAs, and BTS storytelling.
• Work with the design and innovation team to ensure content is both visually engaging and on-brand.
• Oversee UGC campaigns and empower learners/ambassadors to create content.

Community Building

• Grow and manage AltSchool peer circles, ambassadors, and WhatsApp communities.
• Build strong online/offline communities that encourage interaction, trust, and advocacy.
• Develop ambassador and peer-leadership programs that fuel organic acquisition.

Engagement & FOMO Campaigns

• Design campaigns that spark FOMO and learner pride (e.g., challenges, content takeovers, gamified campaigns).
• Create sticky engagement loops that increase participation, sharing, and advocacy.
• Turn learners into storytellers who amplify AltSchool’s impact.

Events & Activations

• Plan and run social-first offline and online events (hackathons, webinars, career meetups).
• Integrate learner stories into events to deepen emotional connection.
• Partner with grassroots communities, NGOs, and hubs to scale reach.

Requirements

Must Have

• Proven experience managing social media storytelling (Instagram Reels, TikTok, YouTube Shorts, X).
• Experience managing community platforms (WhatsApp, Discord, Slack, Telegram, or similar).
• Strong storytelling instincts, you can turn everyday learner stories into inspiring, viral content.
• Creative thinker with a bias for action, you take ownership; you create culture.
• Strong collaboration skills, you can work with design, content, and product teams.

Nice to Have: 

• Experience running offline/online community events, ambassador programs, or grassroots campaigns.
• Bonus: Familiarity with edtech, student communities, or youth-driven movements.