Jobs at Alan & Grant

Job Summary

• The Foos Service Manager is to own and grow the Food Service channel within the assigned region.
• The role drives revenue growth, new customer acquisition, customer retention and recipe switching, and the field team that delivers them.

Key Responsibilities

• Deliver the regional Food Service revenue and customer targets.
• Lead, coach and manage the regional team of Key Account Officers, Telesales Officers and Delivery Officers through clear KPIs, routines and performance reviews.
• Drive new customer acquisition and coverage growth across institutions, schools, eateries, vendors and caterers.
• Drive recipe switching, detailing and pre-selling execution in the field and convert them into sustained sales.
• Track performance against target, identify gaps by customer, route and officer, establish the cause, and own the recovery plan.
• Work with the General Trade team and distributors to resolve stock availability and transaction issues affecting Food Service execution.
• Report performance to leadership with clear analysis and recommendations. 

Requirements

• Bachelor's degree in a business-related field. A culinary or food industry background is an added advantage, not a requirement.
• Minimum 5 years of commercial or sales experience in FMCG, food service, HORECA or a related B2B environment, with at least 2 years managing a field team.
• Proven track record of delivering revenue targets and growing a customer base.
• Strong business analysis skills. Must be hands-on with Excel (formulas, analysis of performance data) and PowerPoint (building and presenting business reviews).
• Strong people leadership: setting KPIs, coaching, and building the capability of a team.
• Comfortable working cross-functionally with distributor and General Trade structures.
• Executive presence and strong written and verbal communication.
• Strong background in medical detailing or pharmaceutical sales who have successfully driven product growth, managed healthcare stakeholder relationships, and demonstrated strong commercial acumen.
• Experience as an Off-Trade Manager, with a proven track record of managing distributor relationships, developing channel strategies, and delivering revenue and profitability targets.

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Job Summary

• The Trade Marketing Executive will be responsible for marketing activities directly related to trade development and revenue generation across the company’s channels and regions. The ideal candidate should be self-driven, proactive, able to multitask and capable of delivering results within a fast-paced environment.

Key Responsibilities

• Design and execute channel-specific trade marketing plans and campaigns to increase product visibility, off-take, and revenue growth.
• Implement strategic sales initiatives, monitor channel performance, and consistently achieve or exceed assigned sales and trade targets.
• Build and manage sustainable relationships with key trade partners, distributors, retailers, and channel stakeholders.
• Analyze market trends, competitor activity, trade data, and customer feedback to uncover new revenue opportunities and refine marketing strategies.
• Utilize CRM software and sales reporting automation tools to track performance metrics, generate weekly/monthly reports, and manage lead pipelines.
• Oversee trade activations, point-of-sale displays, and local field campaigns to optimize brand positioning within retail and wholesale points.
• Conduct frequent field visits and travel across assigned territories (nationally or internationally as required) to drive sales operations and monitor trade execution.

Requirements

• Minimum of an Ordinary National Diploma (OND) or higher qualification in Sales, Marketing, Business Administration, Data Analysis, or a related field.
• Demonstrated training or certifications in professional sales or trade management.
• A minimum of 6 years of direct experience in FMCG trade marketing and sales operations.
• Proven track record of consistently meeting or exceeding revenue and growth targets in the FMCG sector.
• Proficiency in CRM platforms, sales automation tools, and reporting software.
• Advanced skills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
• Strong strategic planning, market data interpretation, and analytical capabilities.
• Exceptional written and verbal communication, negotiation, and relationship-building skills.
• Self-starter attitude with high initiative and the ability to work independently in a fast-paced environment.
• Strong multitasker capable of delivering under tight deadlines and pressure.
• Full availability and willingness to travel frequently within assigned territories and nationally/internationally when needed.

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Job Summary

• The Category Manager is responsible for driving the brand category performance, growth, and profitability.
• This role focuses on developing channel-specific strategies, leading marketing campaigns from ideation to execution, and managing the product category P&L.
• Working closely with commercial teams, retail networks, and key clients, the Category Manager analyzes market insights, optimizes product availability and distribution across channels, and oversees promotional strategies to maximize sales and brand value. 

Key Responsibilities

• Develop and implement successful marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials from ideation to execution.
• Campaign planning, implementation and evaluation.
• Manage Brand Category P&L to ensure brand profitability in line with business plan.
• Launch profitable propositions that are relevant and meet consumers’ needs.
• Design channel specific category plans specifying assortment and shelf-layout by channel, build new channels.
• Develop promotional strategies and price positions.
• Drive distribution and product availability across channels at the point of purchase including support of new product introduction for listing into mix.
• Leading sales input to the S&OP process and drive business performance by implementing customer marketing plans.
• Deliver overall forecast and growth.
• Oversee holistic customer investment for each category including retailer margins and customer profitability.
• Develop promotional activities across channels in MT, GT etc., in alignment with overall company commercial growth plans.
• Plan and lead implementation of BTL activities including setting and landing merchandising guidelines.
• Conduct trade launches to include an integrated marketing plan and trade support.
• Manage and track country, channel and customer specific ROI on implemented activities.
• Conduct off-take data analysis from key customers, translate research data and provide insights and corrective measures on overall category to respective customers.
• Liaise with GBfoods lead global markets on categories Best in Class practices to land ‘the picture of success’ in trade channels, including E-commerce.
• Propose key elements of Marketing Plan and Go To Market plan in accordance with the Retail Strategy of the company.
• Understand business and translate client needs (distributors, retailers, Precast-ers, etc.) into value proposition, generating sales and profit for the company.
• On-going control of annual marketing budget
• Regular visits & relationship building events with key clients all over Nigeria
• Help manage category & brand to deliver growth and financial targets.
• Develop programs and secure required budget in order to execute category & brand plans. Where applicable, ensure appropriate implementation of global/regional direction into local execution.

Requirements

• HND/BSc in Marketing, Business Administration, Advertising, or a related field; a postgraduate qualification is a plus.
• 8+ years of progressive experience in marketing or trade marketing within FMCG, food flavors, or retail networks, including proven brand and product management experience.
• Proven managerial track record in leading teams and driving strategic commercial growth.
• Core competency in brand equity management, customer marketing strategies, retail network optimization, and full execution across the 4Ps (Product, Price, Place, Promotion).
• Hands-on experience executing trade marketing campaigns, loyalty initiatives, and converting market data into actionable growth insights.
• Understanding of digital marketing channels, including website, mobile app, and social media platform management.
• Advanced ability to analyze trade data, translate research into category strategies, and manage financial budgets while adhering to data privacy standards.
• Robust project management skills with a strong record of transforming high-level ideas into impactful execution.
• Excellent team leadership and motivation skills with a talent for fostering cross-functional collaboration.
• High-impact communication, presentation, and negotiation skills to influence key internal and external partners.
• Sharp market intuition and customer orientation to align business value propositions with trade and consumer needs.
• Self-directed, highly autonomous, and proactive with strong personal initiative.
• Analytical, detail-oriented, adaptable under pressure, and committed to continuous learning.