Trade Marketing Executive at Alan & Grant

Job Summary

• The Trade Marketing Executive will be responsible for marketing activities directly related to trade development and revenue generation across the company’s channels and regions. The ideal candidate should be self-driven, proactive, able to multitask and capable of delivering results within a fast-paced environment.

Key Responsibilities

• Design and execute channel-specific trade marketing plans and campaigns to increase product visibility, off-take, and revenue growth.
• Implement strategic sales initiatives, monitor channel performance, and consistently achieve or exceed assigned sales and trade targets.
• Build and manage sustainable relationships with key trade partners, distributors, retailers, and channel stakeholders.
• Analyze market trends, competitor activity, trade data, and customer feedback to uncover new revenue opportunities and refine marketing strategies.
• Utilize CRM software and sales reporting automation tools to track performance metrics, generate weekly/monthly reports, and manage lead pipelines.
• Oversee trade activations, point-of-sale displays, and local field campaigns to optimize brand positioning within retail and wholesale points.
• Conduct frequent field visits and travel across assigned territories (nationally or internationally as required) to drive sales operations and monitor trade execution.

Requirements

• Minimum of an Ordinary National Diploma (OND) or higher qualification in Sales, Marketing, Business Administration, Data Analysis, or a related field.
• Demonstrated training or certifications in professional sales or trade management.
• A minimum of 6 years of direct experience in FMCG trade marketing and sales operations.
• Proven track record of consistently meeting or exceeding revenue and growth targets in the FMCG sector.
• Proficiency in CRM platforms, sales automation tools, and reporting software.
• Advanced skills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
• Strong strategic planning, market data interpretation, and analytical capabilities.
• Exceptional written and verbal communication, negotiation, and relationship-building skills.
• Self-starter attitude with high initiative and the ability to work independently in a fast-paced environment.
• Strong multitasker capable of delivering under tight deadlines and pressure.
• Full availability and willingness to travel frequently within assigned territories and nationally/internationally when needed.