Job Roles at Octoplus Marketing

RESPONSIBILITIES

• Brand Strategy: Develops and implements comprehensive brand strategies to achieve business objectives, aligning with the company's overall mission and vision.
• Brand Positioning: Defines and maintains the company's brand positioning, unique value proposition, and messaging framework.
• Brand Identity: Oversees the development and maintenance of the company's visual identity, including logos, typography, color palettes, and imagery.
• Brand Guidelines: Creates and enforces brand guidelines, ensuring consistency across all touchpoints, including marketing materials, website, social media, and advertising.

REQUIREMENTS

• Bachelor's degree in marketing, Communications, Business Administration, or a related field. A master's degree is a plus.
• 3-5years of experience in brand management, corporate communications, or marketing within a 360-marketing firm, agency, or related industry.
• Strong strategic thinking, brand storytelling, and communication skills.
• Analytical skills, with the ability to interpret data and inform brand strategies.
• Proven ability to develop and execute branding campaigns with measurable impact.

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RESPONSIBILITIES

• Plan, shoot, and edit engaging video content for various platforms (TikTok, Instagram, LinkedIn, etc.
• Develop creative video concepts that align with the brand's messaging and goals.
• Stay up-to-date with video trends, social media algorithms, and audience
• Work closely with the Corporate Brand Manager and the Digital Team to ensure content meets strategic objectives.
• Optimize videos for different platforms and ensure timely uploads.

REQUIREMENTS

• BSC, HND in Mass Communication, or any related field with at least a second-class upper division (2.1) from a reputable institution.
• Passion for content creation and visual storytelling.
• Experience in video production, filming, and editing (even if self-taught).
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• Knowledge of social media trends, engagement strategies, and viral content.
• Ability to work independently and take initiative in a creative environment.