Jobs at MacTay Consulting

Responsibilities

• Produce well-researched content for publication online and in print.
• Organize writing schedules to complete drafts of content or finished projects within deadlines.
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers.
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

Job Requirements

• Candidates should possess a Bachelor's Degree with 5-10 years work experience.
• Proven record of excellent writing demonstrated in a professional portfolio.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Ability to work independently with little or no daily supervision.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
• Ability to work on multiple projects with different objectives simultaneously.
• Strict adherence to the style guides of each company and their policies for publication.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
• Familiarity with each client's requirements and the company's brand image, products, and services.

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Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Candidates should possess a Bachelor's Degree qualification with 5 - 8 years work experience.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement