Career Opportunities at the Coca-Cola Company

Job ID: R-45611

Focus, Scope, & Impact

• The Consumer and Shopper Connections lead will drive the thinking on the consumer and shopper experience in each category:
• How to design marketing around E2E consumer journey and shopper path to drive greater conversion, focusing on experience orchestration and experience consistency
• Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
• Designing and implementing the E2E path-to-purchases that take into account consumer and shopper journeys, connects with brand rituals building and have a high focus on weekly + conversion
• Assess and design new ways to segment consumers and audiences for better connection and new / creative ways to connect with consumers using both traditional and new media
• Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
• Connecting brand experiences with brand rituals building and in order to significantly improve weekly + conversion
• Assists the evaluation and selection of Communication partners – reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics
• The Consumer and Shopper Connections lead will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

Education & Requirements

• Bachelor's Degree
• Significant marketing, media, and leadership experience (12-15 years)
• Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
• Preference for individuals with experience in working in consumer and shopper / commercial plans
• Experience working with marketing in the field is preferred
• Experience working in cross-functional and cross-geographical teams
• Communicating, influence and negotiate across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus:

• Ability to provide input to brand & creative strategy at category level
• Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
• Deep understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams

Communication Focus:

• Role will require frequent communication with OU End-to-End Experience Design lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team;
• Role will also interact frequently with external parties, particularly agencies and media companies

Key Knowledge Requirements:

• Media development
• Brand strategy
• Digital marketing
• Agile ways of working
• Consumer and shopper engagement

What We Can Do for You

• You will be part of the Africa team where teams are the new heroes and our leaders  are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a better shared future, we will:
  • Make our CULTURE Code inevitable
  • Build winning CAPABILITIES
  • Change the DNA of our organization to becoming ADAPTABLE

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Job ID: R-45537

Function Related Activities / Key Responsibilities

• Help develop mid-term (2-3 years) growth strategy and annual brand plans for AOU.
• Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
• Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.  
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Help manage local brand(’s / s’) Net Revenue, Gross Profit, Direct Marketing Expenditure.

Education Requirements

• Bachelor's Degree required, MBA preferred.

Related Work Experience:

• 3-5 years of brand management / marketing experience.
• CPG experience a plus.Functional Skills:
• Marketing concepts
• Marketing operating strategies
• Strong financial acumen and business analytics
• Written, verbal, and interpersonal communication skills
• Motivate and influence others

Relocation:

• Location is flexible with Africa OU.

What We Can Do for You

• You will be part of the Africa Marketing Leadership team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:
  • Make our CULTURE Code inevitable
  • Build winning CAPABILITIES
  • Change the DNA of our organization to becoming ADAPTABLE

go to method of application »

Job ID: R-53890

Focus, Scope, & Impact

• The geographic scope for this role is Nigeria

The Media Planning manager will:

• Develop connections plans across brands / campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints.
• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Support all the auditing processes with media-related questions.
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands.
• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement).
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the OU.
• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
• The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.

Requirements
Experience:

• Media Strategy, Planning and buying experience (10-12 years).
• Experience working in agencies and or media vehicles is preferred.
• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing.

Work Focus:

• Ability to provide input to brand & creative strategy at category level.
• Deep understanding of the evolved media landscape and e-commerce.
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers).
• Ability to work in Agile cross-functional teams.

Communication Focus:

• Role will require frequent communication with OU Media Consumer and Shopper lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team.
• Role will also interact frequently with external parties, particularly agencies and media companies.

Key Knowledge Requirements
Mastery of (Required):

• Media Development
• Digital Marketing
• Consumer and Shopper Engagement

Broad Expertise in (Good to Have):

• Brand Strategy
• Agile Ways of Working

What We Can Do for You
You will be part of the Africa team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:

• Make our CULTURE Code inevitable
• Build winning CAPABILITIES
• Change the DNA of our organization to becoming ADAPTABLE

go to method of application »

Job Ref.: R-45600

Function Related Activities / Key Responsibilities

• Lead, design and implement integrated system Revenue Growth Management approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold occasion, brand, package, price and channel approaches to drive assortment, Stock Keeping Unit optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.
• Understand, analyze and connect all key Revenue Growth Management drivers related to Franchise Unit business performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic Revenue Growth Management initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)
• Key member of Subject Matter Expert network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics
• Partner with S&I who owns the process associated with the Revenue Growth Management 2. 0 framework to deliver business plans.
• Lead commercial elements of Revenue Growth Management framework and ensure tools deployment within the Franchise Unit. Cross-functional and cross-market Revenue Growth Management strategy integration, acting as key contact for Revenue Growth Management strategies for all relevant stakeholders (not least the bottlers, Franchise General Managers, Commercial-, Marketing and Finance functions - ensuring that Revenue Growth Management strategies and all key commercial activities are ‘in sync’
• Deliver Revenue Growth Management capability development for Franchise Unit, closely aligned with Revenue Growth Management Organizational Unit Lead, Marketing and Finance

Education Requirements

• Bachelor's Degree

Related Work Experience:

• 8+ years of leadership experience in Revenue Growth Management or Commercial planning and commercial execution with strong skills in Revenue Growth Management, Segmentation and Channel strategy.
• Proven Strategic and Analytical Skills as well as outstanding influencing skills.
• Ability to think from planning to execution and solid system commercial and brand management.
• Desirable to have candidates with Bottler experience.

Functional Skills:

• Revenue Growth Management incl. segmentations.
• Commercial planning.
• Integrated system execution.
• System economics.
• Advanced analytics & connecting the dots.

What We Can Do for You
You will be part of the Africa Customer & Commercial team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:

• Make our CULTURE Code inevitable
• Build winning CAPABILITIES
• Change the DNA of our organization to becoming ADAPTABLE

go to method of application »

Job Ref.: R-45605
Reports To: Strategic Communications Director

Position Overview

• Lead an integrated approach to the development and implementation of communications plans that advance awareness of the company’s business strategy and impact internally and externally.

Function Related Activities / Key Responsibilities

• Leads the development, creation and implementation of project based communications  ensuring plans are fully synchronized with our Organization Unit (OU) strategies and Global narrative
• Develops and initiates strategies and content to drive measurable value for the business both through internal employee engagement and earned, owned and paid media
• Coordinates with global communications teams, marketing teams, bottling partners and other functions to ensure consistency of plans and messaging.
• Executes strategy for internal communication and channels for OU
• Goals focus on both short-term and mid-term priorities.

Education Requirements

• Bachelor's Degree

Related Work Experience:

• 6+ years of relevant experience

Functional Skills:

• Project Management
• Story telling
• Media relations
• Leadership communications
• Corporate Communications

What We Can Do for You
You will be part of the Africa team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:

• Leverage our BOUNDERLESS NETWORK
• Make our CULTURE Code inevitable
• Build winning CAPABILITIES
• Change the DNA of our organization to becoming ADAPTABLE

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Job type: R-45477

Job Description Summary

• Coordinates the production of a wide range of projects; acts as liaison between internal departments and outside vendors; develops project schedules and time frames; responsible for prioritizing assignments and ensuring deadlines are met.
• Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular areas; works independently; may coach other professionals

Function Related Activities / Key Responsibilities

• The Real Time Amplification manager will develop the social media plans and manage the real-time amplification of the OU (operating unit) portfolio (calendar, content and media) at a country-level.
• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU.
• Be the main contact point for social media partners (FB, Twitter, Google..) at a country level.
• Work in close collaboration with PS to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer / shopper.
• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner.
• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the OU.
• The Real Time Amplification manager will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
• The scope of role will be one country or multi-country / regional with flexibility to increase or decrease markets.

Education Requirements

• Bachelor's degree

Related Work Experience:

• Media Planning Strategy, social media (including content) and Real Time Experience (8-10 years)
• Experience working on agencies and technology vehicles is preferred
• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing

Functional Skills:

• Social Media (Media & Content)
• Digital Marketing   
• Consumer and Shopper engagement   
• Real Time Amplification

What We Can Do for You
You will be part of the Africa Marketing team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:

• Make our CULTURE Code inevitable
• Build winning CAPABILITIES
• Change the DNA of our organization to becoming ADAPTABLE

go to method of application »

Job Ref.: R-45482
Reports to: Marketing Network Operations & Capabilities Director

Position Overview
Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas or market segments; supports sales and advertising programs incl. proposal generation; performs market research projects; creates reports; recommends marketing approaches; manages campaigns and works with internal and external stakeholders. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

Function Related Activities / Key Responsibilities

• Supporting the stewardship of ways-of-working (agile), key processes and routines; facilitating and organizing all Scrum activities including daily Scrum meetings, sprint and release planning, sprint reviews, and retrospectives.  
• Leading Product Owner /  Lead to document acceptance criteria, to perform backlog grooming, and prioritize features /user stories as well as building and maintaining release burn downs, velocity projections.
• Managing agenda and content for decision point meetings within Marketing routines and processes, tracking meeting decisions and communicating appropriately  
• Introducing tools and best practices from Global PMO network to deliver the OU Mkt agenda.
• Supporting, as part of the OU Marketing Operations and Capabilities network, the creation of a compelling vision & strategic agenda for Resource Management Capabilities, in anticipation of the future.

Education Requirements

• Bachelor's Degree

Related Work Experience:

• >4 years of experience working with cross-functional and cross-geographical teams  
• Experience working with marketing in the field is preferred, especially brand management
• Awareness of Agile / Scrum  
• We are looking for Marketers who wants to learn and apply Agile at the core business

Functional Skills:  

• Scrum Mastery
• Agile ways of working
• Marketing process and routines
• Strong communication skills

What We Can Do for You
You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:

• Build winning CAPABILTIES
• Change the DNA of our organization to becoming ADAPTABLE