Latest Jobs at Robert Walters

About the job

• The Brand Manager is responsible for developing and executing brand marketing strategies that drive sustainable, profitable growth and strengthen brand equity. The role manages brand health and performance across market share, revenue, volume, and profitability.

Key Responsibilities Include

• Leading brand strategy and marketing initiatives across ATL, BTL, and digital channels.
• Monitoring and optimising brand performance using key commercial and brand health metrics.
• Driving pricing, innovation, and growth opportunities based on strong customer and market insights.
• Managing marketing budgets and resources to maximise ROI.
• Collaborating with sales, technical, supply chain, and external partners to achieve business objectives.
• Supporting and developing junior brand team members.

Requirements

• Minimum of a first degree in marketing, social sciences, relevant course or equivalent marketing professional qualification.
• Minimum 4 years’ experience working in a similar role managing a leading brand/ portfolio at a reputable world class, market-oriented and commercially focused organization.
• Must have solid experience managing advertising, activation, research and media agencies on marketing projects

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About the job

The Marketing Manager is responsible for developing and executing effective marketing strategies that drive competitive advantage, customer satisfaction, and sustainable business growth. The role leads and manages the marketing team to ensure high performance, optimal resource utilisation, and delivery of agreed objectives and ROI.

Key Focus Areas Include

• Leading the marketing team, building capability through coaching, training, and performance management.
• Developing and implementing long-term, profitable marketing strategies aligned with overall business goals.
• Overseeing execution of marketing plans within approved budgets and timelines.
• Driving innovation to uncover new market opportunities and deliver incremental business growth.
• Influencing broader business strategy while protecting customer needs and brand integrity.
• Managing internal and external stakeholder relationships, including sales, supply chain, agencies, trade partners, and licensing partners.

Requirements

• Graduate Degree in Marketing, Business Administration, Social Sciences or another relevant course.
• 7-10 years marketing experience.
• Solid experience working within a reputable, world-class, market-oriented organisation.
• Considerable strength across key marketing competencies – strategy development; insights generation & application; brand activation, innovation management; integrated marketing comms planning, development & execution; managing customer journeys/ funnels; and measuring marketing performance.