Brand Manager at Nordica

Role Overview

• The HIFU Brand Manager will be responsible for managing and expanding the High-Intensity Focused Ultrasound (HIFU) service line. This role involves product development, market positioning, patient education, physician engagement, and ensuring the clinical and commercial success of HIFU as a minimally invasive treatment for fibroids and related conditions.

Key Responsibilities

Product Strategy & Development

• Drive strategy for positioning HIFU as a leading treatment option for fibroids
• Develop and refine patient journey workflows, from diagnosis to treatment follow-up.
• Collaborate with clinicians and radiologists to ensure best-practice protocols are in place.

Market Research & Analysis

• Assess market demand for HIFU services locally and regionally.
• Monitor competitors, and global trends in HIFU therapy.
• Identify patient needs and recommend service improvements.

Marketing & Awareness

• Work with the BDU to develop awareness campaigns for HIFU.
• Create patient-friendly educational materials, webinars, and outreach programs.
• Position the company as the centre of excellence for HIFU treatment in Nigeria and beyond.

Stakeholder Engagement

• Train staff on HIFU awareness.
• Liaise with doctors, hospitals, and referral sources to generate patient leads.
• Partner with international HIFU technology providers for updates, training, and innovations.

Performance & Reporting

• Track and report KPIs such as number of patients treated, revenue, outcomes, and satisfaction.
• Analyse conversion rates from enquiries to actual procedures.
• Recommend pricing strategies, package options, and service upgrades.