Turkish Airlines Mission:
To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry.
Turkish Airlines Vision:
To become an air carrier with;
a continued growth trend over industry average
zero major accidents/crashes
most envied service levels worldwide
unit costs equating with low cost carriers
sales and distribution costs below industry averages
a personnel constantly developing their qualifications with the awareness of the close relationship between the benefits for the company and the added value that they contribute
an entrepreneurship that creates business opportunities for fellow members in the Star Alliance and takes advantage of the business potential provided by them
a staff well adapted to modern governance principles by observing the best interests of not only shareholders but also stakeholders
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