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About Seven Up Bottling Company

Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas,... read more all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born. The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP. Early advertising featured a winged 7UP logo with copy that read "a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop." The drink was so successful by 1936 that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world. In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter cultural that symbolized being true to yourself and challenging the status quo. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot, to the "It’s an Up thing" and "Make 7UP yours" taglines.

Seven Up Bottling Company Jobs in Nigeria

231 vacancies

      • Key Accounts Executive at Seven Up Bottling Company

      • Position Overview The Key Accounts Executive is responsible for developing and managing key accounts. This includes identifying and closing new business opportunities, managing the sales cycle
        • 26 January

      • ETL Developer at Seven Up Bottling Company

      • Job Summary As an ETL Developer, you will play a critical role in designing, implementing, and maintaining our data infrastructure. Your expertise will be crucial in building efficient data pi
        • 23 January

      • Technical Specialist at Seven Up Bottling Company

      • Job Description We are currently seeking qualified individuals for the positions of Technical Specialist (Filler) and Technical Specialist (Bottle Washer). Responsibilities Ensuring t
        • 14 December, 2023

      • Financial Accountant at Seven Up Bottling Company

      • Position Overview The primary purpose of the financial accountant is to ensure accurate, timely and complete end-to-end accounting records in the region in compliance with International Financia
        • 15 November, 2023

      • Key Accounts Officer at Seven Up Bottling Company

      • Position Overview The Key Account Officer is responsible for implementing the company's overall sales strategy. He/she will be involved in selling products, goods and services to customers
        • 14 November, 2023

      • Utility Manager at Seven Up Bottling Company

      • Position Overview The utility manageris responsible for operating and maintaining equipment at the utility equipment steam boilers, generators, air compressors, power distribution equipment, wat
        • 07 November, 2023

      • Finance Lead at Seven Up Bottling Company

      • Position Overview The main purpose of the Finance Lead role is to ensure the accurate management of financial reporting, taxation compliance, and budgeting processes. This role plays a vital r
        • 02 November, 2023
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