Voice Product Executive at Airtel

Purpose of the Job

• The role is responsible for process execution at a local level, (including demand fulfilment, definition of OPCO level acquisition plans and supporting site planning) to drive revenue and market share capture.
• The Role requires deep understanding of consumer behaviour, social trends, technology changes and market / consumer requirements.
• It incorporates a combination of these perspectives to generate business opportunities.

Key Responsibilities

• Leverage data and market research to get insights into consumer behaviour and preferences and drive future programs and promotions.
• Track usage pattern to devise growth strategies.
• Keep track of customer life cycle to drive ARPU growth.
• Develop business cases with a keen eye on impact of new products on rate.
• Keep track of customer trends impacting significant changes to CR.
• Launch youth targeted products to drive voice revenue and MoU growth.
• Develop new products and initiatives for trade in line with benchmarking and transfer of best practices across zones
• Project manages technical development of products.
• Develop and analyse daily, weekly and monthly reports, Zone wise and at pan OPCO level to understand customer value sweet spot and opportunities for growth.

Education & Experience

• 3-5 years of experience in a marketing position, with a focus on product development.
• Minimum of 3 years management experience.
• Experience of Telecommunications Industry or FMCG marketing environment
• Able to operate in a performance driven organization.
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries.
• Excellent data analysis and excel skills.