Visual Media Specialist (Videography & Photography) at Pan-Atlantic University

Job Summary

• The Visual Media Specialist (Videography & Photography) is responsible for capturing, producing, and curating high-quality visual content that tells compelling, human-centred stories about the University, its people, programmes, and impact.
• The role transforms approved institutional narratives into powerful visual stories—through photography, video, and multimedia—supporting visibility, engagement, and reputation across digital platforms, campaigns, and initiatives.
• The primary objective of this role is to produce creative visual content and execute effective storytelling.

Job Description

The responsibilities include but are not limited to the following:

Visual Storytelling & Creative Direction

• Conceptualise and execute visual stories that communicate the University’s mission, values, and impact.
• Translate approved story ideas and briefs into compelling visual narratives using video and photography.
• Develop storyboards, shot lists, and creative concepts aligned with communication objectives.
• Capture authentic moments that reflect academic life, student experience, leadership, research, and community impact.

Videography & Photography Production

Plan and execute high-quality video and photo shoots for:

• Corporate communication
• Campaigns and announcements
• Events, ceremonies, and lectures
• Programme features and human-interest stories
• Promotional and documentary-style content
• University events and activities
• Documenting projects and developmental timelines
• Campus life features capturing staff, students and university guests
• Operate and maintain professional video and photography equipment.
• Ensure technical excellence in lighting, composition, sound, and framing.

Post-Production & Editing

• Edit video and photographic content to professional standards, including colour grading, sound editing, subtitling, and formatting for multiple platforms.
• Produce multiple content versions optimised for different channels (short-form, long-form, reels, documentaries).
• Ensure visual storytelling aligns with brand guidelines without owning brand governance.

Human-Centred & Impact Storytelling

• Capture stories that highlight people, journeys, and outcomes—students, faculty, alumni, partners, and communities.
• Support impact storytelling for flagship programmes (e.g., donor-funded initiatives) through ethical, respectful, and accurate visual narratives.
• Collaborate with programme teams to understand context and translate it into meaningful visual stories.

Content Planning & Collaboration

• Work closely with Communications, Media, and Brand specialists to align visual output with content calendars and campaigns.
• Contribute creative ideas and concepts to institutional storytelling initiatives.
• Participate in planning meetings to anticipate visual needs for upcoming activities.

Visual Asset Management

• Organise and maintain a structured archive of photo and video assets.
• Ensure proper tagging, labelling, and version control for easy retrieval.
• Support content reuse and long-term institutional memory through proper archiving.

Professional Standards & Ethics

• Obtain informed consent where required and respect privacy and dignity in visual storytelling.
• Ensure compliance with institutional policies regarding photography, videography, and use of images.
• Maintain professionalism in representing the University visually.

EXPECTED SPECIALIST-LEVEL OUTPUT

• High-quality visual stories that strengthen institutional visibility and engagement.
• Consistent pipeline of photo and video content for campaigns and platforms.
• Visually compelling narratives that humanise the University’s work and impact.
• Well-organised visual asset library supporting long-term use.

Qualifications

• Minimum of BSc or HND with experience in similar roles.
• Membership or certification from any relevant professional body is an added advantage.