Visual Designer at Seven Up Bottling Company

Job Summary

• The Art Director, Visuals & Content, will be responsible for conceptualizing and executing high-quality, on-brand visual designs across various marketing materials.
• This role will be crucial in maintaining Seven-Up Bottling Company's brand identity through compelling static and animated content, ensuring consistency and visual appeal in all consumer-facing
• communications.
• The ideal candidate will have a keen eye for aesthetics, a strong understanding of brand guidelines, and proficiency in design and animation software.

Key Responsibilities
Visual Design & Brand Identity:

• Develop and maintain a consistent visual brand identity across all platforms and touchpoints, adhering strictly to the Seven-Up Bottling Company brand guidelines.
• Design and produce a wide range of marketing collateral, includingbut not limited to: social media graphics, website banners, print advertisements (minimal), in-store POS materials (minimal), and digital campaign assets.
• Ensure all visual elements are impactful, engaging, and effectively communicate brand messaging.

Content Animation & Production:

• Conceptualize and produce engaging short-form animated content for digital platforms (e.g., social media, website, digital ads).
• Collaborate with the marketing team to bring content ideas to life through motion graphics and simple video editing.
• Manage the end-to-end production process for visual assets, from initial concept to final delivery, ensuring timely completion.

Creative Collaboration & Support:

• Work closely with the Category Senior Brand Manager and the wider marketing team to understand campaign objectives and translate them into effective visual solutions.
• Provide creative input and recommendations during brainstorming sessions.
• Liaise with external agencies or vendors when necessary for specialized design or production needs, ensuring brand standards are met.

Asset Management & Archiving:

• Organize and maintain a well-structured library of all visual assets, ensuring easy accessibility and proper version control.
• Manage digital asset management systems for visual content.

Market & Trend Awareness:

• Stay updated with the latest design trends, software advancements, and best practices in visual communication, particularly within the FMCG sector.
• Continuously seek opportunities to innovate and enhance the visual appeal of our brand assets.

Qualifications

• Bachelor's Degree in Graphic Design, Fine Arts, Multimedia Arts, or a related field.
• Proven experience as an Art Director, Graphic Designer, or similar role.
• Proficiency in design software such as Adobe Creative Suite (Photoshop,
• Illustrator, InDesign, After Effects, Premiere Pro).
• Strong portfolio showcasing a range of visual design, presentation design, and animation work.
• Excellent understanding of brand guidelines, typography, color theory, and layout principles.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and a commitment to producing high-quality work.
• Excellent communication and interpersonal skills.