OPay is a mobile money platform operated by OPay Digital Services Limited and licensed by the Central Bank of Nigeria. Launched in June 2018, the company has spread its services across all 36 states in Nigeria with over 300,000 mobile money merchants. We are more than a payment company. We believe everyone should be able to enjoy financial and social inclusi...
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Responsible for User Research of C-end products, in-depth insight into products, and product experience analysis, including but not limited to user portraits, functional analysis, satisfaction monitoring, purchase decision analysis, selling point testing, etc.;
Starting from the consumer journey, Insight into consumer needs and psychology, continuously updating target Group Profiles and needs, and cooperating with quantitative and qualitative methods to solve user analysis problems related to products and growth;
Responsible for market environment (competitors, customers, users) information collection, research, and output market analysis report to ensure product competitiveness;
Independently responsible for project research and output research reports, putting forward landing suggestions, and providing user-side analysis support for the company's business innovation, strategy, and product iteration.
Requirement:
3-5 years of relevant working experience focusing on Market and User Research, experience in the Internet industry is preferred;
Master a variety of User Research and Data Analysis methods, such as questionnaires, interviews, Focus Groups, usability testing, SPSS, etc., proficient in relevant theories in the field of User Research, and have a strong ability to expand research resources and promote research coordination;
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