Trade Marketing Manager at Twining

• The Trade Marketing Manager will be responsible for executing the commercial and trade marketing plans across different West and Central African markets and their channels, ensuring flawless execution of the channel activation, sales drivers initiatives that aim to achieve top-line growth & rate of sales.

Key Responsibilities

• Develop deep insights and understanding of consumer and category needs in our existing leadership markets Sierra Leone, Liberia, Guinea and the Gambia and, in collaboration with Commercial, turn these into clear and compelling brand strategies that deliver strong, defensible market positions for the core Ovaltine portfolio in targeted markets.
• Ensures the annual activation plans in these countries selects the right initiatives and trade marketing tactics. Directly responsible for providing excellent delivery of agreed activities and interventions aim to drive rate of sales across channels.
• To support the West Africa commercial manager to develop a launch plan in the Ivory Coast, Ghana and Togo where Ovaltine used to be present but where we have lost our full market share to our biggest global competitor. These countries have large CBB (Choc Based Bevs) categories and large urban populations driving future growth opportunities for the brand. The TMM will need to own the key strategic trade and consumer visibility initiatives that will be required to deliver this.
• Implements agreed commercial strategy and support distributors and channels partners to deliver model store excellence.
• Lead agency to create and deliver trade marketing programmes.
• Tightly collaborate with the distributor's merchandising and sales teams to drive in-store product placement and sales through internal/third party merchandisers.
• Develop Brochures, trade communication materials with agencies and marketing team.
• Manage POS materials (gifts, visibility items, etc)
• Ensure the sales team execute in-store merchandizing as per the set planograms.
• Support commercial teams with where to play / how to win strategy setting and market opportunity analysis for the Ovaltine and Twinings brands in the region.
• In-store and online monitoring and assessment of A&P activities of Ovaltine and competitor brands in the region.
• Manage the 36-month activation calendar, which should include timings of instore/sampling activations, market visits, focus groups, POSM deployment and trade promotions per market
• Lead and manage the Marketing Budget Calendar for the region.
• Support the marketing leadership team in the UK to develop the suitable ADM Ovaltine product range for the region.
• Support the marketing leadership team with their regional/local communication strategy.
• Full responsibility for the overseas Africa distributor conference.

Skills, Knowledge And Expertise

• A minimum of 5-years experience in Trade marketing in FMCG industry
• Fluency in English
• French speaking would be advantageous
• Ability to manage high-impact cross-functional strategic commercial projects.
• Outstanding stakeholder engagement and communication skills, with the ability to develop relationships with key functional leads (Commercial, Marketing, Finance, Logistics, Operations, Procurement) and external strategic commercial partners.
• Outstanding presentation and communication skills, both verbal and written.
• Track record of market development results demonstrating customer portfolio growth.
• Ability to identify opportunities and the analytic skills to interpret and translate this into a comprehensive market approach.
• Must understand channels and additional partnering methods to define the most effective route to market for new products.
• Understand the channel demands and optimise the distribution effort.
• Strong commercial capability across sales and marketing, with a demonstrated history of leading and delivering strong commercial results.
• Strong analytical and problem-solving skills, with the ability to interpret and execute commercial strategies.
• Ability to manage high-impact cross-functional strategic commercial projects
• Experience in leading agencies (briefing, creative development & execution) to deliver trade marketing programmes (POSM, in-store display, events, sampling).

Benefits

• Yearly bonus based on personal contribution and financial performance
• Long Service Retention plan
• Annual Fuel allowance
• Birthday Leave (take your birthday off on us each year!)
• Gym and Spa Membership
• Subsidized lunch
• Option to buy Ovaltine at a discounted price every month
• Vehicle Insurance option
• Local Employee Assistance Programme
• Health & Medical Insurance
• Additional holiday entitlement when you reach 3 years service, and on-going after that
• Monthly team recognition awards
• Regular team events for collaboration and personal growth
• Family Christmas Event
• Professional Association Membership when relevant to role