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  • Posted: Nov 4, 2022
    Deadline: Nov 30, 2022
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  • Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria's leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drin...
    Read more about this company

     

    Trade Marketing Executive

    Department: Sales & Marketing
    Industry: FMCG
    Direct reporting to: Regional Sales Manager (RSM)
    Dotted line reporting to: National Trade Marketing Manager

    Job Description
    Market research:

    • 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
    • Identify opportunities in foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

    Market Development - To assist the sales team to develop the untapped territories/markets:

    • New market development
    • Retail penetration, with product placement

    BTL Activities:

    • Market activation - Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
    • Promotional activity - Conduct trade and consumer promotional activities.
    • Branding - Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
    • Launch of new products - Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
    • Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
    • Keep record of promotional materials - production, deployment and balance.
    • Preparing budget, execution and monitoring of expenses.

    Recruitment:

    • To assist in the recruitment of the promoters/personnel, working under you.

    Requirements

    • Qualification - Minimum: B.Sc, HND (Higher National Diploma), or related qualification in a relevant discipline
    • 3-7 years of experience with leading brands in Nigeria
    • Proven experience as marketing executive or similar role.
    • Good understanding of market research techniques, data analysis and statistics methods.
    • Proficient in MS Office.
    • Excellent communication and people skills
    • Ability to work closely with cross-functional teams – sales, finance, logistics etc.
    • Work experience in in the specified region-Ibadan
    • Preferably in FMCG (consumable food items) industry.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should send their Applications and updated CV to: careers@blumenigeria.com using the Job Title as the subject of the mail.

    Build your CV for free. Download in different templates.

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