Trade Marketing Executive at Sonia Foods Industries

Department: Sales & Marketing
Industry: FMCG
Direct reporting to: Regional Sales Manager (RSM)
Dotted line reporting to: National Trade Marketing Manager

Job Description
Market research:

• 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
• Identify opportunities in foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

Market Development - To assist the sales team to develop the untapped territories/markets:

• New market development
• Retail penetration, with product placement

BTL Activities:

• Market activation - Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
• Promotional activity - Conduct trade and consumer promotional activities.
• Branding - Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
• Launch of new products - Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
• Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
• Keep record of promotional materials - production, deployment and balance.
• Preparing budget, execution and monitoring of expenses.

Recruitment:

• To assist in the recruitment of the promoters/personnel, working under you.

Requirements

• Qualification - Minimum: B.Sc, HND (Higher National Diploma), or related qualification in a relevant discipline
• 3-7 years of experience with leading brands in Nigeria
• Proven experience as marketing executive or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Proficient in MS Office.
• Excellent communication and people skills
• Ability to work closely with cross-functional teams – sales, finance, logistics etc.
• Work experience in in the specified region-Ibadan
• Preferably in FMCG (consumable food items) industry.