Trade Marketing Coordinator at Promasidor

Job Purpose

• The Trade Marketing Coordinator is responsible for driving the growth and development of the category within the Sales department. This role involves formulating and executing category strategies aimed at maximizing market share, revenue, and profitability across key sales channels. The manager will work closely with cross-functional teams, including sales, marketing, supply chain, and distributors, to ensure the effective implementation of category plans, trade promotions, and our AVA strategies. The goal is to build a strong, differentiated category portfolio that resonates with both consumers and trade partners, ensuring sustained growth of our brands in a competitive FMCG environment.

Responsibilities

Category Strategy and Development:

• Develop, implement, and manage comprehensive category strategies for the portfolio to drive sales growth and market share.
• Identify growth opportunities within the category based on market trends, consumer behaviour, and competitive analysis.
• Collaborate with marketing teams to define brand positioning and communication strategies specific to the category.

Trade Marketing Execution:

• Design and execute trade marketing activities, including promotional campaigns, merchandising strategies, and category-focused activations.
• Manage in-store execution plans for general trade and key accounts and ensure alignment with the overall category strategy.
• Define outlets activation standards and point-of-sale (POS) materials and ensure their timely distribution to enhance product visibility in stores.

Customer & Channel Development:

• Partner with the sales team to develop region-specific category growth plans for the different retail channels (e.g., modern trade, general trade, e-commerce…)
• Conduct regular reviews with key trade partners to optimize category performance and implement category management principles.
• Ensure s are well-positioned in the assortment mix of retailers and collaborate on shelf space optimization.

Market Intelligence and Reporting:

• Conduct ongoing competitive and pricing analysis and monitor market trends to keep the category strategy aligned with evolving market dynamics.
• Provide regular reports on category performance, identifying risks and opportunities, and recommending action plans.
• Work closely with the finance team to track and monitor the profitability of the category.

Cross-functional Collaboration:

• Collaborate with the sales, supply chain, and demand planning teams to ensure product availability, optimal stock levels, and timely product launches.
• Support the new product development (NPD) process for the category by providing market insights and trade feedback.
• Work with the marketing team to develop and execute go-to-market plans for new products.
• Coach and mentor younger sales employees and foster a performance driven culture.

Key Activities:

• Category Planning: Develop detailed annual category plans by region and channel, outlining key priorities, budget allocation, and growth targets.
• Promotion Management: Design and implement trade promotions, ensuring measurable ROI and alignment with category goals.
• AVA & Promasidor Perfect Store (PPS): Effective POS & PPS budgeting, procurement and deployment. Working with field sales teams to ensure effective usage and optimally visibility of our categories across channels.
• Pricing and Profitability Management: Conduct regular reviews of pricing strategy to maintain category competitiveness and profitability.
• Stakeholders Engagement: Regularly engage with field sales team, trade partners and key accounts to review category performance, gather insights, and adjust plans accordingly.
• Performance Tracking and Reporting: Create monthly performance reports detailing the progress of the category in terms of sales, volume, and profit.
• Cross-functional Meetings: Participate in internal meetings, S&OP and others with sales, marketing, and supply chain to ensure alignment on category goals.

Requirements

Education:

• Bachelor's Degree in any discipline 
• Computer literacy (MS Word, Excel, PowerPoint).

Experience:

• Minimum of 5 years’ experience in Sales or Trade Marketing with a demonstrable record of success in a category development role

Knowledge and Skills:

• Proven experience in category development 
• Strong communication, Presentation and Negotiation skills 
• Strong Analytical Skills 
• Competitive intelligence, Shopper, channel trends, use of Nielsen and Kantar 
• Basic Finance. 

Personal Attributtes:

• Interpersonal skills 
• Ownership Spirit 
• Self-motivated 
• Leadership Abilities.