Technical Marketing Executive at Cecure Intelligence Limited

JOB RESPONSIBILITIES

• Collaborating with sales, marketing, advertising, product design and product development team members to plan promotional marketing campaigns
• Developing brand styles that effectively capture and convey our company's or clients' voice and mission.
•  Support the shaping of the company's marketing strategy to align with the overarching objectives.
• Partner with the sales and marketing teams to develop marketing materials
• Play a key role in planning and organizing promotional events, ensuring each aligns with our marketing strategies
• Write blog posts that not only bolster our brand identity but facilitate customer engagement.
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Conduct market research to identify emerging trends, market opportunities, and customer insights to inform and refine our marketing strategies.
• Continuously innovate and improve marketing strategies to effectively reach and engage our audience, keeping pace with market dynamics.

SKILLS AND REQUIREMENT

• Creative thinker and data-driven
• Excellent communication skills, both verbal and written
• Excellent presentation skills
• Deep understanding of marketing principles and industry best practices
• Strong attention to detail
• Proven work experience as a Marketing Associate, or similar role
• Knowledgeable in digital marketing tools and techniques
• At least 2 years of marketing experience, preferably in a B2B environment
• Familiarity with CRM and marketing automation software such as HubSpot, Marketo, or Pardot is a plus

Culture Fit Considerations:

• Must be committed to continuous personal development, and willing to put in 20-60 hours into learning and development monthly.
• Ability to work effectively in a team, as well as independently take initiative and deliver results with minimal supervision.
• Possess a sense of humor and a preference for working in a dynamic, positive environment.

Education:

• Bachelor’s degree or equivalent in marketing, business, or a related field.
• Marketing certifications are a plus.