Technical Digital Marketing Specialist-Placement at Data2Bots

SKILLS, QUALIFICATIONS, AND REQUIREMENTS:

• Bachelor's degree in Marketing, Social Science, or a related field.
• 3-5 years of experience in digital marketing, with a focus on talent placements.
• Proven experience with marketing analysis is a plus
• Strong understanding of SEO, social media advertising, email marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical skills and ability to interpret data.
• Strong problem-solving and troubleshooting skills.
• Ability to work independently and as part of a team.

RESPONSIBILITIES:

• Implement and manage various digital marketing tools and platforms, including Google Analytics, Google Ads, LinkedIn Ads, lead generation, Email marketing tools and automation, and CRM systems.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Develop and write engaging content for various platforms (e.g., website, social media, email newsletters) to increase brand awareness and drive conversions.
• Troubleshoot technical issues and optimize platform performance.
• Analyze website and campaign performance metrics to identify trends and opportunities.
• Use data to inform strategic decisions and optimize marketing efforts.
• Develop comprehensive reports on campaign performance and ROI.
• Conduct technical SEO audits to identify and fix website issues.
• Optimize website structure, content, and meta tags for search engines.
• Monitor and improve website rankings and organic traffic.
• Develop and implement marketing automation workflows.
• Automate repetitive tasks using marketing automation tools to increase efficiency.