Strategy & Business Growth Lead at BrandEye Media

Job Purpose/Objective

• As the Strategy & Business Growth Lead, you will play a critical role in driving BrainBox’s business growth and operational efficiency. You are responsible for driving business expansion, developing strategic initiatives, and ensuring that brand activations, experiential marketing, and direct consumer engagements yield measurable results.

Key Responsibilities

Business Growth & Revenue Expansion

• Identify new business opportunities, partnerships, and revenue streams.
• Develop strategies to expand client portfolios and increase market penetration.
• Pitch and secure new accounts by presenting tailored BTL marketing solutions.

Strategic Planning & Execution

• Develop and implement short- and long-term strategic growth plans for the agency.
• Analyze industry trends and consumer behavior to shape campaign strategies.
• Work closely with cross-functional teams (creative, operations, sales) to ensure seamless execution of campaigns.

Client Relationship Management

• Engage with clients to understand their marketing objectives and develop customized BTL strategies.
• Strengthen existing client relationships and ensure retention through value-driven solutions.
• Act as a strategic advisor to clients, providing insights on engagement and brand activation.

Campaign Development & Performance Optimization

• Oversee the conceptualization and execution of BTL campaigns, including activations, events, promotions, and direct consumer engagement.
• Set KPIs, measure campaign success, and refine strategies based on performance data.
• Ensure campaigns are aligned with brand positioning and business objectives.

Market Research & Competitive Analysis

• Conduct research to identify target audience preferences, industry gaps, and market dynamics.
• Monitor competitors' strategies to stay ahead in the BTL space.
• Use data-driven insights to refine strategies and enhance campaign effectiveness.

Key Skills & Competencies

• Strong background in experiential marketing, brand activations, and consumer engagement
• Ability to develop and implement scalable business growth strategies
• Proven track record in client acquisition, retention, and relationship management
• Expertise in BTL campaign planning, execution, and optimization
• Data-driven decision-making skills with experience in performance analytics
• Strong leadership and team collaboration abilities

Preferred Skills and Experience

• Bachelor’s degree in mass communication, marketing, or a related field.
• A minimum of 7years of experience in business development and strategy, preferably in a BTL agency or similar industry.
• Strong understanding of market trends, sales techniques, and business development strategies.
• Proven track record of meeting sales targets and driving revenue growth.
• Exceptional communication, negotiation, and relationship-building skills.
• Experience in managing client relationships and developing client-facing materials.
• Experience in Experiential Marketing, BTL Activations, Social Media Communications

Additional Information

• Work Environment: Hybrid work style combining in-office and remote flexibility.
• Location: Mobolaji Bank-Anthony Way, Ikeja Lagos.
• Compensation: Competitive salary with performance-based incentives.