Specialist. Digital Marketing at T2 (Formerly 9Mobile)

Job Summary        

Manage the planning and delivery of digital marketing strategies and campaigns for EMTS. Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile's online presence and digital brand identity with effective social media marketing executions. The role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

Principal Functions        

Tactical

• Develop and implementmulti-touchpoint digital marketing strategies aligned with the business andmarketing goals.
• Develop and implementexciting social media marketing strategies in line with brand identity andglobal best practices

 Operational 

• Monitor digital mediacampaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)
• Optimize campaigns forconversion with agility to curb budget wastage and maximize ROAS
• Develop, deploy andmanage website content as a core touchpoint for brand presence and customerengagement with the aim to improve customer satisfaction
• Content planning andcreation, scheduling, and deployment 
• Conduct sociallistening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.
• Research andoptimization of copy, keywords and landing pages on web and mobile for SEO.
• Work with PR andMarketing Communications teams to drive link building and other SEO elements incontent creation and content programming
• Use data to measureand report performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
• Monitor digitalmarketing trends locally and globally and suggest ways to creatively leveragethem in line with our brand's DNA.
• Constant innovation onhow to improve 9mobile's social media activities and overall digitalperformance while providing perspective for adoption where appropriate
• Carry out otheractivities as instructed by the Manager, Digital Marketing

Educational Requirements        

• First degree orequivalent in Marketing, Digital Media or any other related field

Experience,Skills & Competencies        

• Three (3) years plus relevant work experience as a digital marketing specialist  
• Proven experience withsocial listening, campaign monitoring, website and mobile analytics tools (e.g,Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, SearchConsole, Appsflyer, Mixpanel, etc.)
• Solid understanding ofperformance marketing, conversion, and customer acquisition & retentionstrategies 
• Google AdsCertifications or equivalent 
• Working knowledge ofHTML, CSS, and JavaScript development and constraints. 
• Proven SEO & SEMexperience 
• Proven experience ininnovative digital campaigns and effective service delivery 
• Very good conceptualand analytical thinking skills 
• Good interpersonal andcommunication skills