Social Media Strategist at Global Profilers

Position Overview

• We are seeking a passionate and skilled Social Media Strategist to join our team. The Social Media Strategist will play a key role in developing and implementing communication strategies that amplify our mission, engage stakeholders, and drive impact. 
• This role requires a creative storyteller, a strategic thinker, and a collaborative team player who is committed to advancing gender equality and women’s empowerment.

Key Responsibilities
Strategic Communication Planning:

• Develop and execute comprehensive social media strategies to support the organization’s goals and programs.
• Create and manage a content calendar to ensure consistent and impactful messaging across all platforms.

Content Creation:

• Write, edit, and design compelling content for social media, newsletters, and digital campaigns.
• Develop stories, case studies, and testimonials that highlight the impact of our programs and the voices of the women we serve.

Social Media Management:

• Build and maintain a strong social media presence (e.g., Facebook, Twitter, Instagram, LinkedIn) to engage supporters and raise awareness.
• Monitor and analyze social media metrics to optimize engagement and outreach efforts.

Brand Management:

• Ensure all social media communication aligns with the organization’s brand identity, mission, and values.
• Maintain consistency in messaging and visual representation across all platforms.
• Utilize the organization’s generated files to create content for the website and social media platforms.

Stakeholder Engagement:

• Collaborate with internal teams, partners, and stakeholders to gather information and develop communication materials.
• Support the planning and promotion of events, campaigns, and fundraising initiatives.

Monitoring and Reporting:

• Track and report on the effectiveness of social media strategies and campaigns.
• Use data and feedback to refine and improve social media efforts, informing and improving program decisions.

Qualifications

• Bachelor’s Degree in Communications, Journalism, Public Relations, Marketing, Liberal Arts, Linguistics, or a related field.
• Minimum of 3 years of experience in social media strategy, preferably in the nonprofit sector or with a focus on social justice, gender equality, or women’s empowerment.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences.
• Proficiency in digital communication tools, including social media platforms, email marketing software, LMS, and content management systems.
• Strong graphic design skills and familiarity with tools like Canva, Adobe Creative Suite, or similar.
• Experience in media relations and securing press coverage is a plus.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Passion for women’s empowerment, socio-economic change, and development.

What We Offer:

• A meaningful opportunity to contribute to a cause that transforms lives and communities.
• A supportive and inclusive work environment.
• Professional development and growth opportunities.