Social Media Specialist at Lorache Consulting Limited

Our client, a manufacturing company specialized in the production of chemicals and fertilizers, wants to fill for the below position:

Position: Social Media Specialist

Department: Retail                        

Location: Lagos

Purpose: responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. 

Duties and Responsibilities:

•   Develop, implement and manage our social media strategy
• Finding ways to develop reach of Electromart Nigeria via all Business Platforms.
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend all customer queries generated via social media Platforms.
• Work with Ecommerce manager and designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback on performance.

Specification:

•  Minimum educational standard:  B. Sc/HND in Marketing or any other Social Science disciplines.
• Minimum Working Experience: 3 - 4 Years’ related experience in E – Commerce and Digital Marketing.

Required Knowledge, Skills & Attitude:

•  3 - 4 years of experience as a Social Media Specialist or similar role.
• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Understanding of SEO (Search Engine Optimization) and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.