Social Media Officer / Content Creator at LOPTERRA

About You

• The Social Media Officer / Content Creator will manage our digital presence and support sales growth for our solar installation projects and solar energy equipment.
• The role involves creating engaging content, managing social media platforms, generating leads, and educating customers on solar solutions.
• The ideal candidate understands digital marketing, storytelling, and how to convert online engagement into real business opportunities.

Responsibilities

• Develop and execute a social media strategy to promote solar installation projects and solar equipment sales.
• Plan, create, and publish engaging content (graphics, videos, reels, and captions) across all social media platforms.
• Showcase completed and ongoing solar projects, products, customer testimonials, and educational solar content.
• Manage daily social media interactions, including responding to comments, messages, and inquiries promptly.
• Generate and nurture leads through organic content and support paid advertising campaigns.
• Collaborate with sales and technical teams to ensure content accuracy and alignment with business goals.
• Track, analyze, and report social media performance, leads, and conversion metrics.
• Optimize content and campaigns based on analytics, trends, and audience insights.
• Maintain a consistent brand voice and professional online presence across all platforms.
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
• Manage both outbound and in-bound calls and enquiries.
• Set up and attend follow up meetings with potential customers when necessary.

Requirements

• Bachelor’s Degree in Marketing, Communications, Media, or a related field.
• 2–3 years’ experience as a Social Media Manager or Content Creator.
• Proven experience managing business social media accounts.
• Strong skills in content creation tools (Canva, CapCut, Adobe Suite, etc.).
• Understanding of digital advertising and lead generation.
• Interest or experience in renewable energy, construction, or technical products is an advantage.
• Excellent communication and storytelling skills.

Benefits (Why you should work with our client)

• Salary: N120,000 - N150,000 monthly. 
• HMO and Pensions.
•  Collaborative work environment with supportive leadership
• Continuous learning and professional development opportunities.
• Be part of a forward-thinking renewable energy company transforming power access across Nigeria.
• Work in a culture that values innovation, collaboration, and sustainability.
• Enjoy continuous learning opportunities and professional development.
• Gain hands-on experience with impactful projects that promote clean energy solutions.
• Build a meaningful career while contributing to a greener, more sustainable future.