Social Media Marketer at Juremi Group

Core Responsibilities 

Strategy Development & Brand Positioning 

• Develop and execute a comprehensive social media strategy aligned with the company’s brand and marketing goals. 
• Identify target audience segments and tailor content and messaging to optimize engagement and reach. 
• Monitor competitor activity and industry trends to maintain a competitive social presence. 

Content Planning & Management 

• Plan, create, and schedule engaging content across Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, YouTube, and other relevant platforms. 
• Collaborate with designers, photographers, and video editors to produce high-quality visual and written content. 
• Manage a content calendar that reflects promotional campaigns, seasonal themes, and product launches. 

Campaign Execution & Performance Marketing 

• Run paid advertising campaigns on social media platforms, including targeting, budget management, and performance optimization. 
• Track campaign metrics such as CPC, CTR, conversions, and ROI to refine future strategies. 
• Coordinate with the sales team to align lead generation and conversion campaigns with broader business goals. 

Community Engagement & Brand Advocacy 

• Respond to comments, messages, and mentions in a timely and professional manner to foster community trust and loyalty. 
• Engage with influencers, brand advocates, and user-generated content to boost brand visibility. 
• Manage online reputation and respond to customer reviews and concerns across platforms.

Analytics, Reporting & Optimization 

• Monitor key performance indicators (KPIs) such as engagement rates, follower growth, reach, and conversions. 
• Generate regular reports and insights to guide data-driven decision-making and improve campaign outcomes. 
• Continuously test and optimize content types, posting schedules, and platform-specific strategies. 

Collaboration & Compliance 

• Work closely with marketing, sales, and product teams to ensure brand consistency and integrated campaigns. 
• Ensure all social media activities comply with relevant policies, regulations, and copyright standards. 
• Manage third-party tools, agencies, and partnerships as needed to enhance social media effectiveness. 

Key Qualifications Education

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field (required). 
• Certifications in Social Media Marketing, Digital Advertising, or Content Marketing (preferred). 

Experience 

• Minimum of 3–5 years of experience in social media marketing, preferably in a B2C or lifestyle-driven industry. 
• Track record of growing brand presence across multiple platforms through organic and paid strategies. 
• Experience with influencer management, customer engagement, and community building. 

Capabilities 

• Strong understanding of major social media platforms and their respective tools/algorithms. 
• Excellent written and visual communication skills, with an eye for design and storytelling. 
• Proficiency in social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Google Analytics). 
• Creative thinker with strong attention to detail and ability to work under tight deadlines. 

Compensation & Incentives 

• Competitive salary (commensurate with experience). 
• Performance-based bonuses tied to growth, engagement, and campaign success. 
• Opportunities for training, brand-sponsored events, and digital up skilling.