We are seeking a highly creative and motivated Social Media Manager to join our dynamic marketing and communications team.
As a Social Media Manager at Zipline, you will play a key role in developing and executing social media strategies and content across all of our channels in Rwanda, Pan-Africa and globally, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
Your primary goal will be to create compelling content that engages our local and global audiences and showcases Zipline’s impact in exciting and innovative ways.
What You'll Do
Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm.
Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally.
Conceptualize, script, produce, and shoot short-form video content for our social channels in Rwanda and Pan-Africa, including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters.
Work cross-functionally to help promote different product features, launches and brand initiatives.
Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work.
Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies.
Analyze social media insights and performance metrics to optimize content and strategy.
Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers.
What You'll Bring
Bachelor’s Degree in Marketing, Communications, or related field (preferred).
3+ years of work experience in social media marketing, specifically with video content and video-first social media channels.
Video portfolio that includes long and short format content with strong engagement on TikTok, X, Instagram, Facebook, YouTube, and/or LinkedIn.
Expertise in including TikTok, X, Instagram, Facebook, YouTube, and LinkedIn with a deep understanding of each platform's best practices, algorithms, and community trends.
Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
Strong copywriting and editing skills with an eye for detail.
Ability to interpret analytics and translate data into actionable insights.
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