Social Media Manager at Tranter IT Infrastructure Services Limited

Responsibilities

• Building a social media presence by maintaining a solid online presence.
• Monitoring the company's brand on social media.
• Building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Using social media marketing tools to create and maintain the company’s brand
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
• Monitor SEO and web traffic metrics
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

• BSc degree in Marketing or relevant field
• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skill