Social Media Manager - Teacher Education & Development at Binary Consulting Limited

Job Summary

• We’re looking for a purpose-driven Social Media Manager who’s passionate about education and storytelling.

Key Responsibilities
Content Strategy & Planning:

• Develop and implement a social media content calendar across platforms (Instagram, Facebook, X, LinkedIn, TikTok, Threads, etc.)
• Align content strategy with organizational goals, program milestones, and awareness days related to education

Storytelling & Visual Content:

• Curate and produce powerful stories from the field: teacher journeys, classroom transformation, student impact • Design visuals and captions that are informative, emotional, and shareable (using Canva or similar tools)
• Capture events, workshops, or interviews to showcase in real time or as part of storytelling campaigns

Community Engagement & Growth:

• Actively engage with followers: respond to messages, moderate comments, and nurture dialogue
• Identify and build relationships with educators, education influencers, and aligned organizations
• Grow audience base by 15–30% annually through organic and low-cost strategies

Performance & Reporting:

• Monitor metrics (reach, engagement, growth, link clicks) and generate monthly performance reports • Adjust strategy using data insights to maximize impact and visibility
• Coordinate with fundraising team to amplify campaigns and donor appeals on social media

 Skills & Qualifications

• 2+ years of experience in social media management (nonprofit, advocacy, education, or similar)
• Outstanding writing and storytelling skills, with a strong grasp of tone and voice • Basic graphic design skills (Canva, Adobe Express) and a good eye for visuals
• Familiarity with platform algorithms, analytics, and social media management tools
• Passion for education equity, teacher empowerment, and community-led impact
• Self-starter who can work independently and thrive in a lean, agile team.

Added Advantage:

• Experience in the education or nonprofit sector and Video editing or livestreaming skills for reels and community features