Social Media Manager at Softcom

Description

As a Social Media Manager for Useforms & Identify, the ideal candidate will be responsible for the management of both brands’ social media identity. You will take ownership of the development, execution and maintenance of Useforms and Identify’s social media engagement efforts, as well as monitoring, reporting, and analysis within the larger Marketing and Growth team. The candidate will ensure that all social media content and communication speaks to our intentions, purpose and positioning, while also aligning with set communications guidelines. The role will also involve championing customer engagement online and ensuring each touchpoint with the customer is easily accessible, speedily responsive and humanized in approach.

Key Responsibilities

• Develop social media strategy in line with business strategic intent and global best practices
• Content planning and creation, copywriting, scheduling, and deployment on Useforms and Identify’s social media channels.
• Engage online followers, guide conversations along the customer journey to lead to desired conversion action, respond to inquiries/complaints, and turn followers into recurring customers.
• Ensure consistency in brand voice across all social media channels where Useforms and Identify are present.
• Provide data analysis and metric reporting when needed.
• Lead online reputation management and develop crisis management plans to nip negative social media eruptions in the bud
• Ensure all relevant days of special interest + seasonal activities are covered via a content schedule.
• Conduct social listening through dedicated tools to keep track of brand mentions, sentiments, share of voice, etc.
• Monitor social media trends locally and globally and suggest ways to creatively leverage them in line with Useforms and Identify’s brand's DNA.
• Coordinate cross-functional relationships between Content Central and Creative Central in the process of content development and deployment on social media.
• Constant innovation on how to improve Useforms and Identify’s social media activities and overall digital performance, while providing perspective for adoption where appropriate.

Other duties as assigned.

The Person

Belief: You believe in the company and its mission, in yourself and your ability to get the job done and in your teammates and the sincerity of their intentions.
Ownership: You are dependable. You will do what is required, not what is requested. You see gaps and you continually work to ensure they do not impact the outcomes of your deliverables.
Adaptability: You understand the requirements of working in a company with a startup culture like Softcom and are nimble enough to take on responsibilities that advance the mission and objectives of the organization.
Teachability: Your desire to deepen your knowledge of what you know and to learn what you do not is insatiable. You leverage the people, tools and resources at your disposal to increase your capacity to deliver.
Empathy: You seek first to understand, and then to be understood. Where there is doubt, you err on the side of kindness. You deescalate, you resolve; you constantly seek ways to foster harmony and cohesion with yourself, your team mates and the organization.
Requirements

• Bachelor’s and/or master’s degree in communications or the arts
• 3+ years proven experience as a Social Media Manager/ Content Creator. Agency experience is a definite plus
• Excellent creative writing, storytelling, editing and proofreading skills
• Vast experience in creating content for social media, web, app and print
• Super strong presentation, writing, and critical thinking skills
• Excellent time-management and organizational skills
• Experience with marketing professional services and familiarity with industry terms,deliverables, and processes