Social Media Manager at Petals Lagos

• We're looking for an experienced Social Media Manager who understands brand communication, content strategy and digital storytelling.
• Someone who can strategically manage and grow our digital presence while maintaining a consistent and recognisable brand identity.

WHAT WE'RE LOOKING FOR

• Strong understanding of brand positioning, tone of voice and visual consistency.
• Proven experience managing social media accounts for fashion, lifestyle or consumer brands.
• Excellent copywriting skills with the ability to adapt communication to a brand's identity.
• Ability to develop and execute strategic content calendars across Instagram and TikTok
• Strong understanding of audience engagement, community management and platform-specific best practices.
• Ability to interpret performance insights and make informed recommendations to improve content and engagement.
• Excellent organisational skills, attention to detail, initiative and accountability.

THE IDEAL CANDIDATE

• You understand the difference between maintaining a social media page and building a brand's digital > presence.
• You can think strategically, communicate thoughtfully and ensure every piece of content reflects the brand's identity and objectives.