Social Media Manager at Owens and Xley

Location: Lekki, Lagos
Industry: Fashion
Role Overview
In this role, you are responsible for designing & implementing strategies that help to promote our client\'s brand on social media by creating highly engaging content that by itself pulls the required traffic to our stores whether online or in-store for purchases in high volumes.
Your duties include producing engaging content (pictures and videos) and working closely with the Managing Director on social media projects and campaigns.
Summary Responsibilities

• Plan and coordinate photoshoots
• Create and edit video content on digital channels e.g. reels, Instagram stories, etc.
• Develop a robust social media strategy for Style Space
• Work closely with the Graphics Designer to create projects for brand communication.
• Implement and manage strategy in line with company goals and objectives.
• Ensure brand consistency across all channels in tone, voice, and terminology.
• Manage social media marketing campaigns
• Post platform-specific content for general, informative, and marketing purposes
• Work with copywriters and designers to ensure content is educative and captivating.
• Review posts, monitor SEO and user engagement suggest content optimization techniques, conduct research on the best ways to increase traffic, and analyze key metrics to determine which initiatives work best
• Provide feedback from social media trends and research & and advise the business on how to scale.
• Create, maintain & grow new and existing relevant social networks to increase clientele base.
• Manage social media budget for paid advertising, social media management tools, designs etc.
• Stay up to date with the latest social media best practices, apps development, current technologies, and trends and adjust strategy as social media evolves.
• Monitor, listen and respond to users while developing leads and collaborate with the Sales team to create an exceptional customer experience.
• Compile end-of-month (EOM) showing results.
• Coordinate online advertising, regularly review and amend keywords to optimize performance.
• Respond to inquiries and orders across company-approved platforms.
• Upload images and videos on all social media platforms.
• Perform other  tasks as assigned

Requirements

• A Bachelor\'s degree in Marketing, Mass Communication, or a related field
• Certification in Google Analytics & Google AdWords is essential.
• 2-3 years relevant experience in a retail/commercial environment.
• Experience in the Fashion industry is an added advantage
• Proven experience carrying out impactful digital campaigns that drive valuable results
• Strong written and verbal communication skills

Salary
N80,000 - N100,000 monthly