Social Media Manager at Konga Online Shopping Limited

Overview

• We are seeking a talented and experienced Social Media Manager to oversee our social media presence across various platforms.
• The ideal candidate will be responsible for creating engaging content, managing community interactions, and implementing social media strategies to increase brand awareness and drive traffic to our website.
• Additionally, a strong understanding of SEO principles and experience in SEO optimization is essential for this role.

Key Duties

• Develop and execute social media strategies to increase brand awareness and drive traffic to our website.
• Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor and manage all social media accounts, including scheduling posts, responding to comments and messages, and engaging with followers.
• Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Stay up-to-date with the latest trends and best practices in social media and SEO to ensure the company's social media presence remains innovative and competitive.
• Conduct keyword research and implement SEO best practices to optimize social media content for search engines.
• Monitor and analyze website traffic and user behavior to identify opportunities for SEO improvements.
• Create engaging and high-quality content for social media posts, including graphics, videos, and written copy.
• Manage and maintain social media profiles and pages, including scheduling and publishing content, monitoring comments, and engaging with followers.
• Conduct research on industry trends, competitor activities, and audience preferences to inform content creation and strategy development.
• Assist in managing paid advertising campaigns on social media platforms, including budget allocation, ad creation, and performance tracking.
• Monitor key performance indicators (KPIs) and metrics to analyze campaign effectiveness and identify areas for improvement.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3+ years proven experience in social media management.
• Strong understanding of social media platforms and content creation tools.
• Excellent written and verbal communication skills, with a creative flair for crafting engaging content.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making.
• Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Enthusiasm for staying current with social media trends, technologies, and best practices.
• Positive attitude, team player, and willingness to learn and adapt in a dynamic work environment.