Social Media Manager at Konga Online Shopping Limited

Job Category: Manager Level
Reports to: Head of Marketing

Role Summary

• In this position, you will be responsible for supporting Konga with the development, execution and maintenance of social media engagement, monitoring, reporting, and analysis within the Marketing team.
• This position ensures all social media content and communication is in brand alignment.

Key Performance Areas

• Develop the social media strategy for Konga in alliance with the business strategy and global trends
• Plan and execute the social media content and activities calendar to engage online followers, drive conversations and turn followers into recurring customers
• Lead Social Media executives as well as assign tasks across social media team
• Coordinate cross functional relationships between commercial team, graphic design team, digital marketing and social media teams
• Analyze and report social media performance for Konga Online and its subsidiaries
• Develop content marketing and distribution strategies with key partners and reporting strategies and progress
• Maintain constant awareness of social media trends locally as well as internationally and incorporate these trends in Konga's social media content
• Development of brand awareness and online reputation, brainstorm new and creative growth strategies
• Identify trends and insights, and optimize spend and performance based on the insights
• Conduct online advocacy and open a stream for cross-promotions.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Working with the central Marketing and Communications teams to ensure alignment with company-wide best practices and policies

Professional Skills & Qualifications

• Bachelor's Degree in Marketing, Communications, or Business required.
• 6+ years of social media and campaign management, publishing, writing and content creation required
• Applicants should preferably be experienced working for an agency or FMCG
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Success with marketing global brands via social media, transforming creative ideas into successful campaigns across multiple brands and platforms with the ability to deliver results; engagement, growth, brand sentiment, credibility, innovation
• Strong, senior relationships with social media platforms. Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment.
• Familiar with social scheduling software such as Hootsuite and Tweetdeck.
• In-depth knowledge and understanding of Social Media platforms (Twitter, YouTube, LinkedIn, Facebook, Instagram, snapchat, etc.), their audience and how each platform can be most effectively utilized
• Knowledgeable in Web Analytics & Reporting, Copywriting and ROI Analysis

Why Work With Konga?

• A unique opportunity to work in a fast paced, structured and technologically driven environment
• The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.