Social Media Manager at Konga Online Shopping Limited

Job Category: Mid Officer Level
Reports to: Head of Marketing

Job Profile

• We are looking for a passionate Social Media Manager. The successful candidate will develop relevant content topics to reach the company's target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

Job Responsibilities

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Create a regular publishing schedule and promote content through social advertising.
• Conduct online advocacy and open a stream for cross-promotions.
• Oversee design (i.e. Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

Job Requirements

• BS / MS degree in Marketing or a related field.
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Web Analytics & Reporting
• ROI Analysis
• Copywriting.