Social Media Manager at Kest Professional Services

Responsibilities
Media:

• Lead media strategies to enhance brand visibility and reach.
• Foster media partnerships and produce engaging multimedia content.
• Track media trends and seize opportunities.
• Handle crisis communication and reputation management.
• Collaborate with cross-functional teams for consistent messaging.

Content Development:

• Draft and organise digital media content to promote Zenera’s initiatives, activities, videos and media coverage on Twitter, Facebook, LinkedIn, Instagram, Google and other relevant platforms.
• Create and coordinate content for digital media campaigns and observances.
• Source content from staff responsible for specific aspects of the Group’s business and at events.

Research and Reporting:

• Contribute to digital media quantitative and qualitative analytics reporting.
• Monitor and research influencers, trending topics and tools.
• Monitor and report on result of digital advertising, including trends opportunities and risk factors.
• Monitor the web in search of conversations about the Company, brands, competitors, and related topics.

General Administration and Engagement:

• Maintain a cohesive digital strategy across all platforms to increase our brand awareness.
• Ensure timely responses to customers and followers’ queries and comments.
• Newsletter
• Coordinate the collection of information and release of the bi-weekly newsletter.

Targets:
Social Media:

• Develop and approve content and social media calendar for at least 12 posts/week - quarterly
• Post approved comprehensive calendar content on all social media platforms – Instagram, Twitter, Facebook and LinkedIn – for Zenera, partners and clients - weekly
• Run at least 2 campaigns for Zenera’s initiatives - monthly
• Approve plans for campaigns before commencement - a month prior
• Write reports (and recommendations) on all handles based on reach, impression, ROI and other relevant metrics – comprehensive report due on the first week of a new month

Newsletter:

• Collate and send designed newsletter for approval to Supervisor - at least 48 hours before release
• Release newsletter - bi-weekly on Tuesdays

Others:

• Share a report (template to be created with Supervisor) of all targets - weekly on Monday meetings.

Requirements
Key Competencies:

• Content and caption creation skills
• Innovative
• Good writing and editing skills
• Effective organisational abilities
• Team working
• Interpersonal and communication skills
• Strong research skills
• Time management skills.