Social Media Manager at Fort Knox Group

Job Description
As Social Media Manager, your responsibilities will be to:
Strategic Social Media Management:

• Develop and implement a comprehensive social media strategy that includes content creation, community management, and digital marketing.
• Build and maintain a strong and consistent brand identity across all social media platforms.
• Drive the approval of social media content, including posts, stories, and other brand-related content.

Content Creation and Campaign Management:

• Produce valuable and engaging content for the company’s social media channels, including graphics, videos, and written posts to attract and drive traffic.
• Research and write high-quality, error-free content for social media platforms.
• Deploy successful social media campaigns for clients and VIISAUS, managing them from ideation to execution.
• Brainstorm and experiment with organic and paid acquisition channels such as pay-per-click campaigns, content creation/curation, event management, publicity, and social media.

Community Engagement and Influencer Relations:

• Arrange and coordinate social media events and live sessions.
• Plan and execute social media initiatives to increase engagement and followers.
• Build and maintain relationships with influencers, brand ambassadors, and social media communities.

Business Development Support:

• Collaborate with internal stakeholders to generate ideas that align with the company’s objectives and support brand initiatives.
• Assist the company in all forms of social media repositioning efforts.
• Review and QA social media content to ensure it adheres to company brand guidelines.
• Update company social media guidelines when required.

Internal Communication and Collaboration:

• Work with internal role-players to brainstorm and create impactful social media content in support of various initiatives.
• Enhance internal communication channels to foster employee engagement.

Performance Analysis and Reporting:

• Monitor and measure the effectiveness of social media strategies, providing detailed reports and actionable recommendations.

Crisis Management:

• Develop and execute social media crisis communication plans to protect the company’s reputation.

You’d be a good fit if you

• Possess a Bachelor’s Degree in Communications, Marketing, Public Relations, or a related field (essential);
• Have a minimum of 3 years experience in social media strategy development (essential);
• Have excellent written and verbal communication skills;
• Work well under pressure and meet tight deadlines;
• Are highly computer literate with capability in email, MS Office, and related business and communication tools;
• Possess content creation experience for all social media platforms;
• Have proven social media and networking expertise;
• Have a strategic and creative mindset;
• Pay strong attention to detail;