Social Media Manager at Excel and Grace Consulting

Job Description

• Capture high-quality photos and videos, and edit them for posting on our social media platform.
• Responsible for expanding brand presence across various social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Develop and implement social media strategies to increase brand awareness, engagement, and conversion.
• Cover events and other activities to create compelling visual narratives
• Monitor social media trends, audience behavior, and competitor activities to identify opportunities for content creation and engagement.
• Plan and execute social media campaigns, promotions, and contests to achieve marketing objectives.
• Respond to comments, messages, and inquiries from followers in a timely and professional manner, fostering positive relationships and addressing customer concerns.
• Collaborate with the business development manager to ensure consistency in brand messaging, tone, and visual identity across all social media channels.
• Stay updated on industry trends, platform updates, and best practices in social media marketing, and implement innovative strategies to maintain a competitive edge.

Requirements

• BSc Degree in Marketing or relevant field.
• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills.