Social Media Manager at Excel and Grace Consulting

Description 

• We are seeking a passionate and creative Social Media Manager to join our growing team. The successful candidate will be responsible for developing and executing social media strategies that increase brand awareness, drive engagement, and generate leads.

Key Responsibilities
Social Media Strategy:

• Develop and implement social media strategies across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Define social media KPIs and track progress towards goals.
• Conduct social media audits and competitive analyses.
• Stay up-to-date on the latest social media trends and best practices.

Content Creation & Management:

• Create engaging and high-quality social media content, including text, images, and videos.
• Manage social media calendars and publishing schedules.
• Respond to comments and messages from followers in a timely and professional manner.
• Monitor social media conversations and identify relevant trends and opportunities.

Community Management:

• Build and grow online communities around the brand.
• Engage with followers through contests, Q&A sessions, and other interactive campaigns.
• Identify and cultivate social media influencers.

Social Media Advertising:

• Plan and execute social media advertising campaigns.
• Analyze campaign performance and make necessary adjustments.
• Manage social media budgets.

Reporting & Analytics:

• Track and analyze key social media metrics (e.g., reach, engagement, conversions).
• Generate regular reports on social media performance.
• Use data to inform future social media strategies.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 2 years of experience in social media marketing, with a proven track record of success.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Strong creative and analytical skills.
• Ability to work independently and as part of a team.
• Passion for social media and digital marketing.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong understanding of SEO and content marketing principles.
• Female is preferred for gender balance
• Portfolio of successful social media campaigns