Social Media Manager at Elvaridah

Job Summary

• The Social Media Manager will be responsible for developing and executing the hotel’s social media strategy to increase brand awareness, drive bookings, and enhance guest engagement. The role requires a creative, data-driven professional with strong knowledge of hospitality marketing, content creation, and online reputation management.

Key Responsibilities

Social Media Strategy & Management

• Develop and implement a comprehensive social media strategy aligned with the hotel’s brand and business goals.
• Manage the hotel’s social media accounts across platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and Google Business Profile.
• Plan and execute monthly content calendars featuring promotions, events, guest experiences, and brand storytelling.

Content Creation & Campaigns

• Create high-quality content including photos, videos, reels, stories, and captions that showcase the hotel’s rooms, amenities, dining, events, and guest experiences.
• Coordinate photoshoots, video shoots, and influencer stays when required.
• Collaborate with the marketing, front office, F&B, and events teams to capture real-time content.

Community Management & Engagement

• Monitor and respond promptly to comments, messages, and inquiries across all social platforms.
• Engage with followers, influencers, and travel communities to build strong online relationships.
• Handle customer complaints or feedback professionally and escalate when necessary.

Online Reputation & Reviews

• Monitor and manage online reviews on platforms such as Google, TripAdvisor, Booking.com, and social media pages.
• Respond to reviews in line with the hotel’s tone of voice and service standards.
• Work with management to identify trends and areas for service improvement based on online feedback.

Performance Tracking & Reporting

• Track social media performance using analytics tools and prepare monthly reports on engagement, reach, conversions, and campaign success.
• Optimize content and campaigns based on insights and performance data.

Paid Social Media Advertising

• Plan, execute, and optimize paid social media campaigns to promote room bookings, special offers, events, and seasonal promotions.
• Manage advertising budgets and monitor ROI.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• 3–5 years of experience as a Social Media Manager, preferably in hospitality, travel, or lifestyle brands.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in content creation tools (Canva, Adobe Suite, CapCut, etc.).
• Experience with social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.