Our client is a fast-growing retail technology company focused on providing innovative solutions for modern retail experiences. They are seeking a creative and proactive Social Media Officer to join their team and drive engagement, brand visibility, and digital growth.
Key Responsibilities
Social Media Strategy & Management
- Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).
- Execute social media strategies aligned with brand, growth, and sales objectives.
- Maintain a content calendar and posting schedule.
- Stay up to date with social media and retail technology trends.
Content Creation & Campaigns
- Create engaging content including graphics, short videos, product highlights, and promotions.
- Collaborate with design, product, and marketing teams on campaigns and launches.
- Support promotional, seasonal, and product campaigns.
- Ensure consistent brand voice and messaging.
Community Management & Customer Engagement
- Engage with customers through comments, messages, and mentions.
- Respond to inquiries, feedback, and complaints promptly and professionally.
- Escalate technical or service issues to relevant internal teams.
- Build and nurture an active online customer community.
Sales & Growth Support
- Support lead generation and conversion through social media activities.
- Promote app features, updates, offers, and partnerships.
- Drive traffic to the website, app, or e-commerce platforms.
- Support influencer and affiliate collaborations where applicable.
Analytics, Reporting & Optimization
- Track performance metrics and campaign results.
- Analyze engagement, reach, conversion, and traffic data.
- Provide regular reports and insights to management.
- Optimize content and campaigns based on performance data.
Brand Reputation & Crisis Support
- Monitor brand mentions and customer sentiment.
- Identify and escalate reputational or service-related issues.
- Support crisis communication under management guidance.
Key Performance Indicators (KPIs)
Engagement & Community Growth
- Follower/subscriber growth rate.
- Engagement rate (likes, comments, shares, saves).
- Community response time.
Content Performance
- Reach and impressions per post.
- Video views and completion rates.
- Content consistency vs content calendar.
Sales & Conversion Support
- Traffic driven to website/app from social media.
- Leads or conversions attributed to social media.
- Promotion and campaign performance.
Customer Experience
- Response and resolution time for social media inquiries.
- Customer satisfaction feedback from social channels.
- Reduction in unresolved complaints.
Reporting & Optimization
- Accuracy and timeliness of performance reports.
- Improvement in KPIs over time.
- Adoption of data-driven recommendations.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Mass Communication, Pharmacy, or a related field.
- 1–3 years of experience in social media management, preferably within healthcare or
- pharmaceutical industries.
- Proven experience managing multiple social media platforms.
- Basic understanding of pharmaceutical marketing regulations is an added advantage.
Skills & Competencies
- Creative storytelling.
- Customer-centric mindset.
- Data analysis and optimization.
- Collaboration and adaptability.
- Excellent communication and interpersonal skills.
What We Offer
- Competitive salary.
- Opportunity to work within a reputable pharmaceutical organization.
- Professional growth and learning opportunities.
- Supportive and collaborative work environment.
- Hands-on experience in regulated industry marketing.
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