Social Media Manager/ Content Creator at Owens and Xley

Responsibilities

• Develop a robust social media strategy.
• Implement and manage marketing strategies in line with company goals and objectives.
• Ensure brand consistency across all channels in tone, voice, and terminology.
• Manage social media marketing campaigns
• Post platform-specific content for general, informative, and marketing purposes
• Review posts, monitor SEO and user engagement; suggest content optimization techniques, conduct research on the best ways to increase traffic, and analyze key metrics to determine which initiatives work best
• Create, maintain & grow new and existing relevant social networks to increase clientele base.
• Provide feedback from social media trends & research and advise the business on how to scale.
• Manage social media budget for paid advertising, social media management tools, designs, etc.
• Stay up to date with the latest social media best practices, apps development, current technologies, and trends and adjust strategy as social media evolves.
• Monitor, listen and respond to users while developing leads and collaborate with the sales team to create an exceptional customer experience.
• Compile end-of-month (EOM) reports showing results of social media interactions.
• Perform other tasks as assigned.

Requirements:

• BSc/HND in any discipline.
• Certification in Google Analytics & Google AdWords will be an added advantage.
• 2-3 years relevant experience in a retail/commercial environment.
• Experience in a Fashion industry is an added advantage.
• Must place a high premium on excellence as a standard.
• Must be business savvy & a strategic thinker.
• Ability to balance competing demands and respond well to change priorities.
• A desire to gain commercial exposure within a high-profile international fashion business