Social Media Manager at Afconrecruit Limited

Key Responsibilities:

Social Media Strategy Development:

• Develop and implement comprehensive social media strategies aligned with the company’s goals.
• Identify and target key audiences to maximize engagement and reach.
• Stay updated on social media trends, tools, and best practices to keep the company’s strategies current.

Content Creation and Curation:

• Plan, create, and publish high-quality, engaging content, including text, images, videos, and interactive formats.
• Collaborate with the creative and editorial teams to adapt media content for social platforms.
• Maintain a consistent brand voice and visual identity across all social channels.

Platform Management:

• Manage the company’s presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok).
• Schedule and monitor posts to ensure timely and relevant updates.
• Engage with audiences by responding to comments, messages, and mentions.

Analytics and Reporting:

• Track and analyze social media performance metrics, including reach, engagement, follower growth, and conversions.
• Prepare regular reports to assess campaign effectiveness and identify areas for improvement.
• Use insights from data to refine content strategies and improve ROI.

Campaign Management:

• Develop and execute paid social media campaigns to boost content visibility and engagement.
• Collaborate with marketing and sales teams to promote key events, programs, or media content.
• Monitor ad performance and optimize campaigns for better results.

Community Engagement:

• Build and nurture an online community by fostering meaningful interactions with followers.
• Monitor audience sentiment and address concerns or feedback promptly.
• Identify and engage with influencers and partners for collaborations and campaigns.

Collaboration and Cross-Functional Coordination:

• Work closely with editorial, marketing, and design teams to align social media efforts with broader media campaigns.
• Support live events, broadcasts, or breaking news with real-time social media updates.

Crisis Management:

• Monitor for potential social media crises and address issues proactively.
• Manage responses to controversial or sensitive topics with professionalism and tact.

Key Skills and Competencies:

• Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics).
• Creative storytelling and content creation skills, including copywriting and basic graphic design or video editing.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong problem-solving skills and the ability to handle crises effectively.
• Knowledge of SEO and digital marketing principles.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2–4 years of experience managing social media in the media or entertainment industry.
• Proven track record of successful social media campaigns.
• Familiarity with media trends and audience preferences.
• Proficiency in design and editing tools (e.g., Canva, Adobe Creative Suite).