Social Media & Graphics Specialist at Payment Access System Limited (PaySys)

Job Summary

• The Social Media & Graphics Specialist is responsible for managing the fintech brand’s social media presence, creating engaging digital content, and designing visual assets that enhance customer engagement, brand awareness, and product adoption.
• This role combines creativity, analytics, and fintech understanding to deliver campaigns across multiple digital platforms.

Key Responsibilities

• Develop, execute, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
• Monitor, analyze, and report on social media performance metrics.
• Engage with followers, respond to queries, and manage community interactions.
• Stay up-to-date with social media trends, fintech news, and competitors’ strategies.
• Design visual assets including banners, infographics, posters, presentations, and ads for social media and marketing campaigns.
• Create engaging multimedia content (images, short videos, GIFs) to support product launches, promotions, and awareness campaigns.
• Maintain brand consistency in all digital content and communication.
• Collaborate with Marketing, Product, and Operations teams to design campaigns that drive fintech adoption and user engagement.
• Implement paid social media campaigns and optimize performance based on analytics.
• Conduct A/B testing of content and visuals to determine effectiveness.
• Track and analyze KPIs such as reach, engagement, click-through rates, and conversions.
• Generate regular performance reports and provide insights to optimize campaigns.
• Use insights to improve content, campaign strategy, and ROI.
• Work with Product and Customer Support teams to communicate fintech updates, promotions, and educational content.
• Support internal presentations, pitch decks, and investor communication with high-quality graphics.
• Assist in the development of brand guidelines, templates, and visual identity.

Qualifications & Requirements

• B.Sc./HND in Marketing, Communications, Graphic Design, Multimedia, or related fields.
• 5–7 years’ experience in social media management and graphic design, preferably in fintech, banking, or technology sectors.
• Proficiency in design tools: Adobe Photoshop, Illustrator, Canva, Figma, After Effects, Premiere Pro, or similar.
• Experience with social media scheduling, analytics, and management tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite).
• Strong understanding of digital marketing, content strategy, and engagement metrics.
• Knowledge of fintech products, digital wallets, and payment systems is a plus.
• Creativity, attention to detail, and ability to meet deadlines.