Social Media Executive at Vaste Finance

Job Description

• Develop and implement a comprehensive social media strategy that aligns with business objectives
• Manage all social media accounts (Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X).
• Create, edit, and publish engaging content (text, image, video, reels, and stories) across platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube
• Monitor social media trends, competitor activities, and audience insights to optimize performance
• Manage day-to-day posting, scheduling, and community engagement (responding to messages, comments, and inquiries)
• Track and analyze performance metrics, preparing regular reports to measure ROI and recommend improvements
• Plan and run targeted ad campaigns to boost bookings, brand awareness, and engagement.
• Respond promptly to messages, reviews, and online inquiries, maintaining the brand’s professional tone.
• Manage paid social media advertising campaigns and monitor their effectiveness
• Build and maintain relationships with influencers, partners, and online communities
• Stay updated on emerging tools, platforms, and best practices in social media marketing

Requirements

• Interested candidates should possess a Bachelor's Degree with 3-5 years experience.
• Strong understanding of digital marketing, social media algorithms, and paid advertising.
• Excellent written and visual communication skills.
• Proficiency with content creation tools (Canva, CapCut, Photoshop, etc.).
• Ability to work on-site and collaborate with multiple departments.
• A creative eye for photography and brand storytelling is an added advantage.