Social Media Executive at Harmony Group

Responsibilities

• Develop and implement social media strategies aligned with overall marketing goals.
• Conduct market research and analyze social media trends to identify opportunities.
• Set social media objectives and KPIs (Key Performance Indicators)
• Research top trending content at a particular time, and ensure our content goes out with top trending videos/sounds
• Create engaging and relevant content (text, images, videos) for various social media platforms.
• Engage in activities that consistently grow the social media platforms
• Responding to inquiries and drawing attention of the CRM Manager and other necessary personnel to responding to inquiries;
• Social media posting, tracking and growth initiator
• Develop and maintain a content calendar.
• Schedule and publish content across different platforms.
• Monitor social media channels for mentions, comments, and messages.
• Respond to inquiries and engage with followers in a timely and professional manner.
• Build and maintain relationships with key influencers and stakeholders.
• Work closely with other marketing team members and stakeholders.
• Collaborate with creative agencies or freelancers as needed.

Requirements

• A Bachelor's Degree in Mass Communication, Marketing, Media Studies, or a related field.
• Minimum of 8 years of experience in media, digital marketing, or content creation at management level is required.
• Astrong understanding of the Nigerian market and its social media landscape.
• Proficiency in managing various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) is essential.
• Ability to create engaging and relevant content for different platforms, including written copy, images, and videos.
• Familiarity with digital marketing principles, SEO, and social media advertising is a plus.
• Ability to track, analyze, and interpret social media data to measure campaign performance and identify trends.
• Knowledge of using content management systems (CMS) to manage and publish content.
• Excellent written and verbal communication skills are necessary for interacting with stakeholders and building relationships.