Social Media Content Creator at EMGE Resources

Responsibilities

• Develop brand-specific content strategies to expand MGE Realty's audience base, enhance brand visibility, and increase engagement across social media platforms and digital channels.
• Create engaging social posts & videos for a variety of social media platforms to promote national promotions and contests.
• Create and manage format-based content for online channels and social media platforms to increase web traffic and stream consumption.
• Creating original and engaging content for social media accounts.
• Researching and turning content ideas into videos, images, infographics, and text captions.
• Help the Marketing & Communications Manager create and execute a content calendar.
• Create standardized social templates for shared content events and distribute them across group channels.
• Assist the team in creating clever, accurate, and social media-optimized captions with proper hashtags.
• Establish relationships with social media influencers to develop a strong network and potential collaborations.
• Analyze current brand content and audience to identify opportunities and enhancements.

Minimum Requirements

• 2-3 years of experience in social media management and content creation.
• Ability to identify and follow visual branding guidelines and the voice for the company
• Excellent written and verbal communication skills.
• Knowledge of SEO and digital marketing metrics.
• Extremely creative in the development of unique content and multimedia strategies.
• Experience in graphic design and creating and editing vertical videos (i.e. reels, shorts, TikToks, etc).
• Excellent time management and prioritization skills, & the ability to work in cross-functional teams.
• Must be available and willing to work evenings and weekends as needed to meet deadlines.
• Understanding and experience with social media platforms & SEO KPIs.
• A deep interest in current social media trends is required to be successful in this role.